PR Insights

starbucks pumpking spice pr

Starbucks Surprised by Pumpkin Flavored PR Crisis

Ronn Torossian has some comforting and gentle words of wisdom for you. If you are successful in whatever you do, eventually, people will try to knock you down. Even if what you have is almost universally loved, somebody out there probably hates it. Or they hate you. Or they hate

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tell them your story everything-pr

Optimize Content for the Audience not SERPs

Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the

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social entrepreneur

PR in the Age of the Social Entrepreneur

We used to call them philanthropists or just “generally good people,” but Ronn Torossian said there is another name entering the common lexicon for successful businesspeople who become social activists – the “social entrepreneur.”

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ken kurson Professional training

Tips on 360-Degree Feedback

360-degree feedback is a system where rather than receiving performance feedback from just your immediate manager; you get feedback from all directions. Your peers provide feedback to you, and if there are people reporting to you, they do too. The idea is that these people may see different aspects of

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Negotiate

5 Tips to Strengthen your Negotiation Techniques

Being able to negotiate well is important for your career, and can make a difference in what jobs, promotions, and income levels you attain. If you are a sales person or entrepreneur, then you may be involved in negotiations every day, dealing with client needs and people in your own

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pr message ronn torossian

3 Ways to Transform your Next PR Message

You may have the best message in the world, but you still cannot get people to buy in. What gives? Well, as Founder of 5W Public Relations I regularly advises clients, “PR is as much about HOW you say it as it is what you say.”

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Courtesy Skechers Facebook

Skechers PR Takes a Marathon View

From a public relations perspective, it has been a busy 2014 so far for the shoemaker Skechers. Recently, their logo was spotted all over Triple Crown candidate California Chrome but the impressive Public Relations run by Skechers began long before they put their logo on a high-priced horse.

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Billionares everything-pr

All About Billionaires

European aircraft maker Airbus Ltd. wanted to get more of an insight into the travel needs of billionaires in the Middle East, China and Russia – the target audience for Airbus’s ACJ line of corporate jets. It commissioned London-based Ledbury Research to look into the lives, habits and characteristics of this group of mega-wealthy to find out

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