Strategies for PR & Marketing In The Year To Come
We asked some experts for opinions on what trends and strategies we will see in public relations and marketing in the new year. Here are what some experts told us: Simon Elkjær, the Chief...
Category: PR Insights
The Importance of Corporate Communications
In a world that is constantly connected to everyone digitally, one of the key factors that determine whether a company is going to fail or thrive is corporate communications. This is the thing that...
PR Schools: Hofstra University & Chapman University
Asked a few experts what is the best school to learn public relations – and here’s some answers. Diana Bassett, President of Diana Bassett Public Relations said Hofstra University is the best school to learn...
The B2B Public Relations Playbook
The integration of earned, shared, owned as well as paid media, that focuses on all of the buyer’s needs while also satisfying the media is defined as B2B public relations. Even when all of...
What President Biden Means for Public Relations Industry
So Joe Biden is our next President – What are the implications for the public relations industry of a coming Biden administration? Shel Horowitz, an Award-winning author of 10 books including Guerrilla Marketing to Heal...
5 Reasons Why Branding is Essential to Your PR Strategy
You may already know that PR is important for marketing your business. However, did you know that branding is integral to PR? Many entrepreneurs just focus on marketing and PR but they fail to...
Eleven of World’s Leading Brands
R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers. Usability testing and software research tool company UserTesting conducted a...
The Pandemic and the Diversity Gap
The recent news that the new CEO of Citigroup will be the first female ever to head a Wall Street bank was welcome news to many people. Its current CEO, Michael Corbat, is retiring...
PR Agencies State Of The Office During The Pandemic
While many PR agencies officially have their offices closed due to Covid-19, we are aware Rubenstein Public Relations in NYC opened, although we know DKC-PR, MWW PR, 5WPR and other market leaders in that...
Mohammed Bin Salman: Power and Perception
Rising from obscurity, Mohammed Bin Salman (MBS) is transforming and modernizing the highly conservative kingdom. Having been a quietly spoken and a relatively unknown prince, the attentive and silent note-taker has thrived into one...
