When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way to get media coverage. However, charitable organizations could be doing a lot more in terms of public relations efforts, and seizing a lot more opportunities
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it’s a very effective public relations tool. Whether that means a business owner is providing honest information about a trend in the industry that they find frustrating, or trying to find a way to ease the impact of an
It is crucial for a brand to increase their visibility to their target audience. Better visibility can generate better leads or create more sales. A company may use different marketing campaigns or media available to promote their services and products. Traditional Media Campaign The use of traditional media to help
These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of that, a print ad that is a perfect cocktail of words and pictures can be as impactful as contemporary, digital components. Long copy can still
Last year when the pandemic started, many companies around the world decided to put their PR and marketing plans on pause, or even to bring them to a complete standstill. With the first lockdown introduced in March, some companies decided to put a stop to their promotional efforts, while others
The main goal of every business is to have a bigger market share to increase sales and profitability. Achieving this is never easy, especially with the high level of competition amongst companies who use the best marketing strategies. However as a business, including PR in the marketing strategies will boost
Different types of media have been used by brands or companies to communicate with their target audience. The importance of media cannot be understated – because it allows people to receive relevant information. Media has been used as a source of information, entertainment, and as a way to learn new
In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience. Right now, that type of content should emphasize humanity and lean into core company values. The pandemic managed to shift the day-to-day lives of millions
The public image of the business is an important asset in any business. With a positive public image, a big part of marketing the business is already done. On the other hand, any event that may ruin the company’s reputation in the eyes of the public puts the company in
Is a number of businesses that provide services or products to others, however, even when they have a great product, they still have to connect with a customer base to be able to make sales. There have been plenty of debates on whether business owners should be focusing on marketing
