PR Insights

How is the workplace changing and why?

The workplace is changing at a vast pace, especially due to the recent COVID19 outbreak, and during this time three main changing factors have been identified: 1.The fourth industrial revolution and the technological advancements: These advances are mainly focused on automation and AI. Undoubtedly, automation of repetitive jobs could allow

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What is the PR Mentoring Network?

Interview today with Dmitri Vietze, the founder and CEO of music and tech PR firm rock paper scissors, located in Bloomington, IN. He has a background in community organizing and anti-racist activism. The PR Mentoring Network is an all volunteer, grassroots effort meant to give PR professionals and veterans a chance to help

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Why Digital PR is Now a Primary Concern

Technology is always growing and shifting due to advances and changes in consumer demand. Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea change

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Get ink, Fresh Pressed PR and Others Opine on PR’s Future

In these crazy times, many experts have what to say on what the future of public relations looks like.  Here are the thoughts from some industry leaders. Mirjam Lippuner from Get ink said, “The future of PR is a more back-to-basics approach. During the pandemic we’ve all had time to think

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Why You Should Add a Virtual Event to Your PR Toolkit

With most US cities starting to re-open, large gatherings are still on hold for the foreseeable future. For many PR and marketing professionals this means rethinking their press and consumers events to stay relevant and continue raising awareness for their brands.  Everything-PR spoke with Maria Maddox, Head of PR for

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Safe & Effective Community Management: A Look At Healthcare Social Media Success

A Q&A with Gratia Maley. Gratia is a Digital Account Manager at Pascale Communications, a healthcare communications agency, where she specializes in FDA-compliant community management, social media strategy, and content development, and is a Facebook Certified Media Planning Professional. Gratia was instrumental in building Pasacle’s FDA-recognized community management practice and developing

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Public Relations and Law Firms

In the distant past, public relations and lawyers couldn’t exist in the same sentence. However, during the ‘80s, rules and regulations were relaxed and, for the first time, lawyers could advertise themselves and their services. The further deregulation in the later decades allowed more careers to open up in the

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using video for your brand everything-pr

How To Use Video By Controlling The Narrative

An interview with Robert Weiss of Multivision Digital More PR firms are becoming proactive with integrating video content into their client’s communication strategy.  That’s because they know that online video content drives their ability to control the narrative, build brand equity and is a sustainable piece of content that provides a huge

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Q & A With Fabiana Melendez of Zilker Media

Questions with Fabiana Meléndez, publicist at Zilker Media What is one of the most important takeaways PR professionals need to keep in mind when account managing during a crisis?  This is not the time to be a “yes” person. Working with clients means knowing when to pick your battles. During times of

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