PR Insights

Mohammed Bin Salman: Power and Perception

Rising from obscurity, Mohammed Bin Salman (MBS) is transforming and modernizing the highly conservative kingdom. Having been a quietly spoken and a relatively unknown prince, the attentive and silent note-taker has thrived into one of the powerful leaders in the Arab world. To achieve the status, MBS has mastered the

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Reputation & PR Of Police Officers

What should police officers do to improve their reputations nationwide? There are many advocacy organizations  – like the National Police Association who work to bring national and local attention to the anti-police efforts challenging effective law enforcement at every turn, and to build public support for needed actions through radio

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Future Of Offices For PR Firms

We asked PR firms “Are you going back to the office?”, and here is what they said: John Lacy, president and COO at Idea Grove, said “Idea Grove, a Dallas-based high-tech PR firm, has reopened our offices.  Prior to the shutdown here in the state of Texas, Idea Grove already had

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“What Helps People Helps Business”

That quote by the late and legendary Leo Burnett, founder of the global ad agency bearing his name, says it all for marketers planning their post-pandemic strategy. Many people who turned to digital media to search and shop during the pandemic expect to continue doing so when it’s over. But

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Southwest Responds After Ejecting Man from Flight

Of all the years, 2020 is definitely not the time for an airline to get negative press, and someone apparently trying to get “internet famous” took advantage of that. Reports are coming in from various media outlets that, last week, a “black man wearing a Trump 2020 mask was kicked

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MST Creative PR Tips For How To Work During Corona times

Michael Tulipan, a partner at MST Creative PR, a boutique company that specializes in PR, social media, and digital marketing for restaurants, wine, and food was generous with his time recently in sharing with us his thoughts on how agencies can survive during corona times. As follows are Tulipan’s thoughts

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5 Food & Beverage Brands Steadily Losing Ground

Consumer tastes change over time. Sometimes literally. Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away. Campbell’s Soup Sometimes, an influx of options can create a massive sea change in the marketplace. Such is the case for soup

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selling your pr firm

Hiring a PR Firm

In the world we’re living in today, marketing and public relationships have a big overlap and intertwine with each other, and, in order to take advantage of one of them, a brand has to take advantage of the other one as well. However, between writing out blogs or ad copy

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marketing strategy

Public Relations in Marketing

Plenty of new and upcoming businesses often overlook the importance of public relations when it comes to their marketing strategies, especially when they are leaving the period of the launch and are gearing up for major profits. However, public relations should always be an important part of any business’ marketing

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