Experts who have a penchant for relationship management and advertising could achieve incredible things in the world of public relations. However, like many specialist careers, getting the ideal role in communications and public relations requires some careful planning, strategic learning, and plenty of dedication. Although earning the job of your
These days, the scandals in the media seem to be mostly centered around harassment at work, but a recent headline out of Britain reminded both readers and activists that some women are still fighting for an equitable paycheck. CNN is reporting that the BBC is apologizing for “underpaying” a senior
Because the purpose of each of these jobs differs in what they do, why they do it, and who they serve, these two divisions often operate independent of each other without any cohesion or cooperation. But, when it comes to getting your brand message across, this can be a mistake.
It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker
The creators of the Ironman fundraising foot-race are seeking sponsorships to help the event grow. The participants of Ironman include those able to swim 2.4 miles, bike 112 miles and run 26.2 miles in less than seventeen hours. Obviously a maximal degree of commitment, perseverance, and discipline are required to
Who is Tom Coyne? Tom Coyne (aka Thomas F. Coyne) has worn many hats in his lifetime, but none have fit better than PR. In 1991, he founded Coyne Public Relations LLC, where he is the CEO today. PR made it on Tom’s radar during his time at Marist College
If you ask Kia if the automaker is selling well in the United States, the answer is ‘yes’. If you ask the company if they’re happy about the perception of their brand in the US consumer market, you may get a different answer. Is Kia Plain and Cheap? The plain
There could be some changes in big companies during 2018 that could have a boomerang effect through major sectors of the market. While no one knows for sure, there are strong rumors that these deals may occur before the year is through. Here are the two deals that you may
Being a good leader entails a lot of positive traits, but some that you’ll find in all great CEOs are likely to be perseverance, vision, social awareness, and charitable attributes.
The people behind Lazar Partners founded this organization in 2001 to provide the world with a diverse range of strategic and incisive communication and marketing support solutions for some of the world’s most innovative healthcare companies. The organization consistently devotes itself to generating long-term partnerships with clients so that they
