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Rebranding a City: Sheffield’s Outdoor Adventure

Rebranding a City: Sheffield’s Outdoor Adventure

Last October, Sheffield’s council gave the city a new name and face, by rebranding it as The Outdoor City. The council hoped to market the city’s scenic routes and local activities to outdoor lovers, adventure travelers, and businesses that specialize in this niche. Since then, the return on that investment

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Newton, North Carolina Issues Branding RFP

Newton, North Carolina Issues Branding RFP

The city of Newton, North Carolina is seeking proposals to develop a comprehensive branding and marketing campaign. The city is specifically seeking to grow its population through recruiting active adults, professionals and entrepreneurs. The branding and marketing initiative will focus on this objective. Secondarily, the city’s brand should be easily

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Branding RFP Issued by Local India Government Office

Branding RFP Issued by Local India Government Office

Fiber Grid is one of the 5 Grids identified by the Government of Andhra Pradesh, India to accelerate socio-economic growth of the State. Fiber Grid is primarily aimed at harnessing the power of information resources and the enabling provision of qualitative and cost-effective IT, Communication (data, voice & video) related

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State of Montana Issues Marketing RFP

State of Montana Issues Marketing RFP

About The State of Montana OPI The State of Montana, Office of Public Instruction (OPI) has issued a marketing RFP, related to a research project, called MDUC (Creating a Montana Data Use Culture).  The project will fund up to five research projects in collaboration with units of the university system.

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Herbalife Back in the Green?

Herbalife Back in the Green?

After a contentious and lengthy fight with the FTC, the direct sales supplement company Herbalife is back in a big way. Last week the company scored a big win with a $200 million settlement with the FTC, the long awaited end to a terrorizing two-year inquest by the Federal Trade

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Hoosick Falls Mirrors Flint Water Crisis Scandal

In 2015, the Flint water crisis created serious health concerns in Michigan, while also creating a huge public relations scandal for Governor Rick Snyder. The public chastised Snyder for taking too long to act, while also accusing the governor of knowing all along the water supply was contaminated.

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Canadian Museum for Human Rights Issues Marketing RFP

Canadian Museum for Human Rights Issues Marketing RFP

The Canadian Museum for Human Rights (CMHR) is seeking a marketing firm.  The company was established as a Crown Corporation on August 10, 2008 through amendments to the Museums Act. It is the first national museum created since 1967 and the first national museum located outside of Canada’s National Capital

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