We-Vibe III is not the only Standard Innovation Corporation product that will be promoted by Ogilvy. There will be PR strategies in place for other popular pleasure products including Touch, Tango and Salsa.
HootSuite announced the addition of Instagram, SlideShare and other popular social apps to its platform. The company will partner with HubSpot on July 12/2012, to host the world’s largest webinar on the likely topic of inbound marketing and social media.
The partnership will be leveraged to launch its mobile platform that combines geo-targeted coupons and savings with electronic reward programs and payment processing.
R&R Insurance Services, Inc., has named Stephanie Katzfey Creative Marketing Specialist. Katzfey will be responsible for the creation and execution of both traditional and digital marketing functions.
La Universidad Católica San Antonio, otherwise known as simply UCAM, is one of Europe’s most prestigious universities. Everything PR News recently had the distinct pleasure of talking with the school’s head of international communications, Dr. José Luis Mendoza. In a candid interview, the son of now famous UCAM founder José
Bangalore-based Jade Magnet Online, an online crowdsourcing marketplace for media and creative services, will enter the West Asia market with Mixilion, a 60/40 Qatar-based joint venture.
KING 5 debuted TV traffic reporting integrated with live social media updates using Radiate Media’s CommuteVantage CONNECT, a new traffic-reporting tool that combines live Twitter activity with on-air broadcasts. KING 5 is part of Belo Corp., operating 20 television stations (nine in the top 25 markets) and their associated Web
Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest’s other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.
In two separate transactions, Publicis Groupe has acquired 51% of the shares of the BBH network, in which Publicis Groupe has already held a 49% stake, and 100% of the shares of NEOGAMA/BBH in Brazil.
Social media platforms are used for different purposes by people in different regions, and a new report shows that Australians use Twitter to receive ‘insider information’ from friends, brands and celebrities and are not really influenced by deals and promotions.
