Nielsen Launches New Measurement Tool for Digital Advertising
Nielsen has just revealed a new measurement tool today that strives to bring the accuracy of TV advertisement monitoring to the campaigns ran on digital channels.
03/19/2012
Nielsen has just revealed a new measurement tool today that strives to bring the accuracy of TV advertisement monitoring to the campaigns ran on digital channels.
Draw Something by game developer OMGPOP is a pictionary-for-smartphones gaming app that came in free or paid ad-free editions that had been downloaded more than 1.2 million times in the first ten days, and reached a total 20 million downloads and generated 6 figures per day after five weeks.
MarketPage is an ecommerce solution for Facebook that makes sense. To promote the new platform, Tinypay, the company behind it, hired Snoop Dogg to endorse it.
Ketchum will provide public relations support to increase awareness and sales of the Husqvarna brand and its professional and consumer-focused products and services, including chainsaws, trimmers, lawn mowers and garden tractors.
The IR App provides public companies first-of-their-kind features, that are not available on any other investor relations-related application or mobile financial website.
The new arm will focus on incubating media, marketing and public relations-related services and technologies that advance the industry and provide valuable tools to brands and media properties.
Furia Rubel added the Bucks County Bar Association; Corodemus & Corodemus, L.L.C.; Para-Plus Translations, Inc.; and The James A. Michener Art Museum to its client roster.
Facebook will soon launch its real-time insights for pages, after experiencing delays of days and up to a week in seeing the actual relevant data for any page manager. Having access to real-time data on how users interact with a page, what content they like and what content is most
Are sponsored social mentions more effective than traditional ads? This is a matter of debate. Generally speaking, it all depends on the purpose. Traditional ads have a more powerful subliminal effect, while sponsored social mentions bring immediate results.
Brightline Interactive announced the debut of Social Booth’s new social media capabilities via its Social Center, a series of iPad kiosks, at this year’s SXSW Conference in Austin, Texas.
