When companies are trying to get potential consumers to convert, they have to invest in content that will differentiate them from their competitors. This is how businesses stay at top of their minds and gain a competitive advantage. In most cases, before a consumer converts, they’ve already familiarized themselves with
Recently, the US-based beauty brand Tarte Cosmetics took some influencers on a trip to Dubai to launch a new product. The three-day trip was all-expenses-paid and included 50 influencers in the beauty market, along with their plus ones. It was created in collaboration with Sephora Middle east, and the guests flew in
A new trend emerged on the social media platform TikTok recently, called “deinfluencing”. This is where influencers create content that encourages others to not buy certain products in the interest of saving their money. This trend is popular in the lifestyle and beauty communities. It’s filled with videos of users talking about
Influencer marketing campaigns are all about generating buzz and developing positive relationships. Both are true for companies, influencers, and consumers. But to create excellent influencer marketing campaigns, companies have to combine them with content marketing. Combining content and influencer marketing allows companies to reach as many people as possible. They
With the number of social media platforms available to businesses, it’s not always easy to choose the right one. If a company is trying to reach and target a younger generation of consumers, it should be creating short-form video content. This type of content works well with younger customers all
Over the last few months, Twitter has gone through many changes. These changes have made users of the platform, especially businesses, wonder whether they should focus their efforts on other social media platforms. Companies that are looking for Twitter alternatives have many they can choose from. The best choice by
A lot of business happens on Facebook which means that there is ample scope to improve customer service on the platform. Messaging is a highly effective strategy that a business can use to connect with its customers and, according to a study, businesses exchange over 20 billion messages with customers
Companies that want to be able to reach a lot more people – whether via Instagram or Facebook, will need to create a Facebook Business Page and create a consistent presence on the platform. With about 5 billion total monthly active users combined, these two platforms are used by just
Brand awareness with customers is simply when the consumers of a business are able to recognize a company based on its image, including its logo, color palette, fonts, and name. Potential customers can also recognize brands from slogans, packaging, or location, as they all contribute toward brand awareness, and they’re
When it comes to marketing on social media platforms, for a few years now, Instagram has been one of the ideal platforms, especially for e-commerce companies. That’s partly due to the visual nature of the platform that’s managed to generate a high engagement with users and partly due to the
