Companies that want to improve the performance of their social media marketing strategies need to first figure out what has and hasn’t been working for them in the past. To generate more conversions and traffic from social media platforms, companies should be assessing the performance of their previous strategy using
Spirits companies have started to turn to influencers to connect with their consumers. This has come about because influencers have the ability to reach a wider audience than traditional advertising methods. As spirits brands continue to grow, they are looking for new ways to reach their audience, and influencer marketing may be
When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok became Instagram due to its Reels feature, along with YouTube Shorts, both of which started promoting
The first platform that completely banned misinformation regarding climate change was Pinterest. At the start of April, the platform rolled out a brand new policy that will eradicate any climate change misinformation by removing content that denies the impacts or the existence of climate change. The policy also removes content
Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also help build a connection with target audiences. A mascot gives a brand human characteristics and turns
During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound from Dubsmash’s Soundboard to play during the videos. Since its launch in November 2014, it has
Influencer campaigns are a rather popular marketing strategy these days. For instance, when most people hear the word “pudding” they tend to think of their childhood and the snacks they used to have. However, women with curly hair tend to have a different response to the word. For these women,
Businesses take a lot of time to curate the perfect social media content, especially in terms of visual content. Perfect content means using the best filters, the right hashtags, and the best captions for social media platforms. However, that also means companies tend to overlook some of the elements that
Social media marketing can provide significant benefits to a business. B2B brands are investing more and more into social media platforms. For B2B brands that want to retain customers and increase their loyalty, social media marketing is critical. Social media marketing, if implemented properly, can lead to fantastic outcomes, like
Facebook has more than one billion users, and can safely be called a cultural, economic, and social phenomenon. Users across the world have been devoting countless hours to the site. The importance of this social media platform to businesses, communication, journalism, and social relationships cannot be overstated. For the first
