The Santa Clara Valley Open Space Authority is soliciting proposals from qualified vendors to design a comprehensive social media strategy that will achieve the objectives to expand current Facebook and Twitter communities and convert community members to a higher level of engagement with the Authority, advise on other potential social
Social media is the darling of all business these days, but when it comes to healthcare, there are a few immediate concerns. Because social media is inherently communal, privacy concerns play a huge role in determining how the healthcare sector can engage. But that doesn’t mean social media is off
This past December, Coca-Cola posted a holiday update to its followers on Vkontakte, a social media network popular in Russia and Eastern Europe. The post included a cheerful message overlaid on a map of Russia presented in Coke’s iconic red and white. This is a branding strategy Coca-Cola has used
Despite recognition and wide reach, comedian and actor Stephen Fry complained at the ongoing Jaipur Literature Festival that social media is “dispiriting, upsetting and annoying.” His reason is that arguments for major issues like gender and politics often end up in bitter exchanges, and the points of the argument get
Okay, everyone knows Facebook and Twitter are must-have social platforms. But they have limits, and you don’t want to be captive to the whims of their programmers. You only have so many hours in the day, so what other social platforms deserve your attention? And are there any that are
The Government Finance Officers Association of British Columbia (the “GFOABC”) has issued a request for proposal (RFP) for a social/digital firm to redo the organization’s existing website – www.gfoabc.ca website – with a comprehensive online presence. The goal is to provide a seamless and high quality user experience, consistent branding,
In light of the increasing new role of social media in building brand images, traditional education for advertising and journalism students may no longer suffice. New market challenges continually prove too difficult, based on the limitations of classroom learning. Can educators teach students how to bring different disciplines into a
The Indian Government’s Ministry of Tourism is the agency responsible for the development and promotion of tourism in the country. The Ministry of Tourism through its twenty field offices in India and fourteen offices overseas undertakes publicity and promotion of India through an integrated marketing and promotional strategy and a
Mesa Water District (Mesa Water®) – has issued an RFP and is seeking a social media firm. Mesa Water®, a special district, was formed on January 1, 1960 as a result of the merger of four water agencies. Mesa Water’s primary purpose is to manage and deliver water and water-related
