iPad’s Carefully Crafted PR in Media Frenzy
Apple’s iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.
02/01/2010
Apple’s iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.
Honda Motor Co. announced today a voluntary worldwide recall of 646,000 compact cars so that it can examine window switches that can overheat if exposed to liquid, causing smoke or melting or even catch fire. A PR disaster for the company whose cars used to be regarded as the safest
Rumors are flying at a heightened about the Apple Tablet, as an announcement regarding the rumored product is expected later this week. A report from Flurry Analytics shows that there may be some app testing going on for the Apple Tablet at the company’s headquarters in California. Additionally, the data
Current trends for broadcast television aren’t looking too good for 2010. With new technology always on the horizon, and improved methods for quicker implementation, the possibility of broadcasters to finally make a shift into the digital era may actually become a reality in the coming year. A recent article on
A new feature from the LinkedIn iPhone app seemed a long time coming, but necessary nonetheless. Similar to the iPhone Bump application, bluetooth enabled mobile devices can now exchange contact information by holding their phones side by side. As Bump is one of the more popular apps on the iPhone
Today, there are reports that Apple TV may be close to reaching an agreement with CBS and Disney. Since the Disney channel is one of the most popular cable network channels, it makes sense that other channels will soon follow suit. There is even speculation that Apple TV may be
The updated version of the KIDOZ web browser for kids debuts a personalized messaging system for kids to better interact with each other.
In business it is sometimes necessary to step back and refocus in order to progress. eBay is just such a company, one trying to catch up with mobile technology and the social Web as fast as it can. This company, and others, can take great advantage of mobile applications and
Some of the best and most successful marketing firms in the world fail miserably in communicating with technical or scientific entities. This is not because marketers do not know their job, but because they have perhaps forgotten some key principles of good communications. Technical people deal in an empirical world
Deutsch LA has been selected by Volkswagen of America to serve as their agency of record. The company will be handling sales and advertising for the automotive company.
