HIRING AN AGENCY TO REPRESENT MALDIVES IN ITALY FOR A PERIOD
OF ONE YEAR
This RFP is an invitation for interested eligible Parties to
submit Bids for the purpose of hiring an Agency to represent Maldives in Italy.
MMPRC is the national tourism office of Maldives responsible
for carrying out promotional and marketing activities to become the most
preferred island destination of the world under the slogan of ‘Maldives… the
sunny side of life’; whilst adhering to its mission to promote quality and
sustainable growth in the local tourism industry to deliver long term economic,
social and cultural benefits to the country. Tourism has been described as the
driving force of the Maldives economy. If both its direct and indirect impacts
are combined, it is responsible for a high percentage of the country’s GDP. The
volume of international visitor’s arrival has risen from 42,000 in 1980 to over
1.5 Million in 2019, which is a huge increase. This has been accompanied by an
increase in the supply of tourist accommodation from 2,400 beds to 34,105 beds
over the same period.
The services required include the development implementation of public relations campaigns to position Maldives as a preferred tourist destination; to monitor and report the developments to the outbound market from these destinations; to report the developments in the tourism-related regulations and to update MMPRC on promotional campaigns and other activities of potential competitors.
The customs and
social behavior of the Maldivians have been greatly influenced by the Indians,
Sri Lankans, Arabs and North Africans who visited the Maldives while traversing
through the trading routes of the central Indian Ocean. The Maldivian culture
is rich and vibrant due to the infusion of various other cultural elements.
Though Maldives was
culturally influenced by other traditions, Maldivians have built and preserved
an exclusive cultural identity.
Accordingly, the Maldivians converse using a language of their own; In 1153 AD Maldivians converted to Islam and the religion has transformed and introduced new fundamentals to the Maldivian culture.
Maldivians inherited a
treasure trunk of ancient mythology and folklore that was passed orally through
generations. These myths cover fascinating stories on various aspects of island
life. Since the islands are surrounded by sea, most folktales depict fearful
sea demons and spirits that haunt the islanders.
Life in Islands
Traditionally the island communities were very close-knit. This togetherness is still prevailing in the small island societies. Accordingly, men will be mainly engaged in fishery, carpentry and toddy tapping. Women were mainly engaged in household duties and raising families. Certain rituals and practices were followed in the islands on special occasions like weddings. Some of these rituals survive to this day. The advent of tourism in the 1970’s accelerated the modernization process of the country. Today an increasing number of women hold crucial positions within the public and private sector. As a result of economic growth, dramatic lifestyle changes were introduced.
Music and Dance
The Maldives boasts of a rich
culture of music and dance. Some of the cultural music and dances can trace
their roots to distant continents. Resort islands organize cultural
performances to entertain their guests regularly during which you can observe
islanders performing traditional music and dance items. One of the most famous
Maldivian cultural displays which involve singing and dancing is called the
“Bodu Beru”. The Bodu Beru performers, numbering around 20 will be wearing
traditional garb of sarongs and white sleeved shirts. Bodu Beru performance is
guaranteed to make you sway along with the drumbeats. Other traditional music
and dance items include; Dhandi Jehun, Langiri, Thaara and Gaa Odi Lava. Most
of these items involve rhythmic music and dances using various cultural props.
There are some cultural routines exclusively performed by Maldivian women.
Bandiyaa jehun, Maafathi Neshun and Bolimalaafath Neshun. Some of these acts
were designed to perform in the royal courts. Indian and Western music have
also greatly influenced the musicians of the country. Frequently resorts host
performances of local bands to enliven their guests.
Maldivians are known for
being avid craftsmen. The intricate stone carvings found in the Friday Mosque
in Male’ is a living example of Maldivian craftsmanship. The mastery and
inventiveness of Maldivians can be seen in lacquer works, mat weaving, coir
rope making and calligraphy. Traditional dresses and ornaments profess the
artistry and creativeness of Maldivian artisans. Such exceptional works can be
acquired by visitors as souvenirs. A visit to the Maldives not only guarantees
the best vacation of your lifetime, but it also gives you exposure to a great
28th January 2020 via E-Mail (1500 HRS MALDIVES LOCAL TIME)
Ms. Fathimath Raheel Director, Procurement
Maldives Marketing and Public Relations Corporation
H. Zonaria, 2nd Floor, Boduthakurufaanu Magu, Male’