HUNTER is a 400-person global consumer and corporate communications agency, Stagwell-owned (NASDAQ: STGW). All-female C-suite under CEO Grace Leong. Founded 1989. Integrated KWT Global January 2025. $67M 2024 revenue. Offices in NY, LA, Chicago, London.
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.