Twitter can make you go mad. Just ask Adam Schefter, ESPN reporter. After he began tweeting, he realized how addictive it can be. With over 75,000 followers, responding to all of their questions, replies and comments is an overwhelming task. So how can ESPN manage an employee’s Twitter presence, and how will Twitter and similar platforms continue shifting the journalism landscape? In a recent interview with Sporting News, Schefter noted his process for tweeting about breaking news. A story filed by ESPN that’s worthy of a tweet, directing followers to check out the ESPN website or tune to its cable... Read More >

Facebook founder and CEO Mark Zuckerberg is speaking out more openly in regards to the social network's recently implemented decision to make user profiles public by default. At the Crunchies Awards over the weekend, Zuckerberg said that the "social norms towards information privacy are evolving," noting the recent shift towards public forums that make up our online networking environments. Having created Facebook as a heavily guarded network, however, the speculations around Zuckerberg's motive for changing his message are now being questioned. So is Zuckerberg saying that Facebook should have been more like MySpace and all the other faddish social networks... Read More >

Facebook and brand marketing. It's becoming more and more evident that the two terms are becoming synonyms. This week we saw a couple of interesting marketing campaigns associated with Facebook's social network: one to raise awareness for breast cancer and another to advertise Vitamin Water's new flavor. The effort to virally raise awareness about breast cancer took place directly on Facebook, asking users to update their status with the color of their bra. The Vitamin Water promotion featured a new flavor called Connect. This new flavor is in fact named for Facebook's network, with the bottles featuring descriptions of commonly... Read More >

While some users may huff and puff about the new Facebook privacy settings, one user in particular is so fed up that he wants to have his profile removed from Facebook all together. His method for going about this social media suicide mission? Getting kicked off. Humorist Adam Clem found himself tired of Facebook's prying eyes, noting an unnerving sensation upon realizing Facebook's similarities to counter-terrorism work. His first strike against Facebook was updating his profile status to read "FACEBOOK HATES ISRAEL." Quite a bold statement indeed. Intended with humor or with a mere desire to earn a bad reputation,... Read More >

Intelliskin has just selected Something Massive to work as their agency of record. Something Massive is going to be working on a number of areas, which include branding, logo and website design, and the continued positioning of the company's brand. This will all be done digitally, as per Something Massive's proven techniques. “We are thrilled to be working with such a quality product and look forward to matching Intelliskin's product innovation with marketing innovation,” commented Dana Neujahr, Something Massive's Executive Director of Client Services. Intelliskin is a line of sports clothing designed to help optimize posture, muscle balance, breathing and... Read More >

Social networking is expected to be more integrated into the business world, but how that will actually play out is yet to be determined. The questions of when and how will it work, and to who's advantage are all questions that we will be debating in the coming year, with a good amount of experimentation to fuel development and interest around business-oriented social networking. On the one hand, there are new ways in which businesses can use social networks for marketing, advertising, sharing news and updates about their products and services, manage a PR crisis, or communicate on a more... Read More >

It turns out, Craig Lynch may very well be the John Dillinger of the new age. I jokingly made a similar remark when first reporting on Lynch's fugitive protagonism, but weeks later the story is still very real. And Craig Lynch? He's growing in popularity. Months after escaping a low-security prison outside of Suffolk, England, Lynch began to gain attention as a criminal on the run. the attention came from his updated statuses on his Facebook profile. Now with thousands of people following him on Facebook and MySpace, Craig Lynch has become the modern version of a folk hero. Lynch... Read More >

Swiftpage is one of those "must have" or "must use" applications for professional communicators. In this age dominated by real-time communications, video conferencing, webinars, Twitter, Facebook and Google Wave, email marketing still has its place. This is what Swiftpage is all about: smart email marketing strategies. This is a company that carefully selects its customers, to ensure that it is never associated with spammy techniques. The service provided, a combination application and online platform, is richer than other email marketing solutions available, and the costs for communicators are kept as low as possible. Swiftpage offers a stand-alone online email service... Read More >

The fine people of the press were left in confusion after witnessing Mariah Carey’s 7-minute acceptance speech during Tuesday night’s Palm Springs International Film Festival in California. Carey had won the Breakthrough Performance Award for her part as a social worker in the film Precious. PEOPLE Magazine reported that Carey “never quite managed to finish her sentence that began, "Please forgive me because I am a little bit..." So as the news spins, the wheels turn in the heads of those who witnessed her scattered and confusing rambling of a speech, resulting in the quest to get to the bottom... Read More >

Current trends for broadcast television aren't looking too good for 2010. With new technology always on the horizon, and improved methods for quicker implementation, the possibility of broadcasters to finally make a shift into the digital era may actually become a reality in the coming year. A recent article on msnbc highlights the glory days of broadcast television, harking on the magic the small screen once held over an entire nation. Broadcast television was our social networking, aggregating viewers around the television at appointed times each evening. The office copy room became the watering hole for discussing all the things... Read More >