Author: EPR Staff

Charity and social giving 0

Social Networking and Charities: 10 Benefits

Charities are beginning to sit up and take note that social networking sites are useful tools on a variety of levels. A charity can make a message felt, reach a wide number of people from varied target groups, learn more about what does and doesn’t work, and mobilize support, just by working social media.

PR negative vibe 0

All Press Is Not Good Press – How About The Uses of Negative Advertising

Within the Public Relations arena, there is an oft-heard debate about if all press is good press – and opinions differ. Some say just spell my name right – and of course others would say ask Carnival Cruises, Tiger Woods or many others who have been slammed by the media if all press is good press.

Finding charity in the heart of Facebook. 0

More Facebook Friends Equal Fewer Donations

A study published in August of 2012 says that people with larger numbers of Facebook friends tend not to spread the news about charities and causes. Study author Kimberley Scharf an economist at the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, says that people with lots of Facebook friends tend to count on others to tell them about opportunities for giving. This phenomenon has a name: “free-riding.”

Non-profit PR 0

Non-Profit Communications: Elie Hirschfeld, D.A.R.E & More

Not long ago, an LA Times article about the city’s Museum of Contemporary Art’s (MOCA) attempts to raise a sum of $100 million cited fundraising consultant as saying, “People like to give to excellence. It’s excellence, not need that generates big gifts.” But this is not necessarily the case. Many poorly run nonprofits generate the big donor bucks in spite of haphazard management and lackluster results.