Author: EPR Staff

2012-10-25

Marketing Considered One of the Least Valued Professions

Probably any marketer will tell you how important what they do is for a business. And people would agree as a new study shows. 94% of consumers and 98% of marketers consider marketing as essential to businesses, and nine out of ten people see marketing as paramount to driving sales. Yet only 13% of the people interviewed consider that marketing benefits society, and 53% of them think that generally marketing is “a bunch of B.S.”.

PR News

2012-10-24

L&O Public Relations Acquired by Mobility Public Relations

Paula Larson and Ellie O’Rourke, founders of L&O Public Relations, join Mobility Public Relations team, the company that has acquired their agency. All clients of L&O Public Relations were also added to Mobility Public Relations’ portfolio.

PR News

2012-10-24

Cone Communications Launches Corporate Social Return Approach

Corporate Social Responsibility has become important for many companies, sometimes driven by the desire of doing something good, other times just as a means of gaining awareness. The public relations and marketing agency Cone Communications launches a new approach to CSR called Corporate Social ReturnSM based on their belief that corporate social responsibility should deliver measureable business, brand and social impacts thus meeting stakeholders’ expectations.

PR Insights

2012-10-23

Consumers Shifting to Shopping on Thanksgiving Day

Shopping habits change, slowly but surely. If Thanksgiving was a day dedicated to family, food and football, now it is a day filled with all that plus an healthy dose of shopping, and a new survey among retailers shows that people will have enough shops open to enjoy it. Moreover, online sales during Thanksgiving could surpass those from Black Friday, Chad White, research director at Responsys predicts.

PR News

2012-10-22

Peter Gabriel Celebrates 25 Years since the ‘So’ Album Launch with Facebook Contest

Famous musician Peter Gabriel marks 25 years since the launch of the “So” album with an interesting Facebook campaign and the release of three different versions of the album. The campaign is centered on the musician’s famous hit “Sledgehammer” and, on Gabriel’s Facebook page, invites fans to recreate and upload scenes from the official video.

PR News

2012-10-20

Businesses Still Using Traffic as Main Indicator of Performance in Google Analytics

Google Analytics is a service that’s been available for many years now. You’d think that businesses went from traffic to other indicators in analyzing their online presence. You’d generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study.

PR News

2012-10-18

AOL’s Alto Makes Your Inbox Pretty

Alto blends powerful organizational features and an elegant, clear user experience to provide users with visual relief from inboxes overloaded with a constant flow of daily deals, newsletters, social notifications, and more.

PR News / Social Media

2012-10-18

Pinterest Rolls Out Block and Report User Features

When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn’t have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.