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Christiaan Brown joined the world’s largest public relations firm, Edelman, as a senior vice president at the Seattle Technology practice, where he will report to leader Troy McCombs. Previous to this position, Brown was general manager of Hill+Knowlton Strategies Northwest and served as global client relationship manager of the Qualcomm account.
When it comes to motivating your employees, their salaries and fringe benefits should do it, right? Well, not always. EPR contributor James Scaggs gives you a few valuable tips.
Sconaid McGeachin is the new Regional President and Chief Executive Officer of Hill+Knowlton Strategies for the agency’s India, Middle East, Africa and Turkey operations. He was the Chief Operating Officer of H+K Middle East and Turkey for the last four years, and will continue to be based in Dubai and report directly to Jack Martin, global chairman and CEO of H+K Strategies.
You don’t have to be a marketer for long to interact with the kind of business owners who just don’t get it. While most professionals today acknowledge marketing matters, few people know why. And...
Ogilvy PR appointed Brian Maloney and Margie Fox as managing directors in its US consumer marketing practice, positions they will effectively occupy starting early 2013. Fox was also named US creative director for the consumer practice, while Maloney will be the leader of the New York consumer marketing group.
EPR contributor Dan Ripoll, co-founder and CEO of Content BLVD, offers our readers a few content marketing tips. Content marketing is also an effective way for businesses to establish their particular brand in cyberspace, as great content and link building helps boost search engine optimization.
To limit or not employees’ access to social media accounts is a major concern among many companies worldwide, and there seems to be a fine line between what is fair and what isn’t in this area. Employers want productivity and some think social media is a disturbing factor for employees. On the other hand, employees say that limiting their social media presence restricts their freedom of speech and it’s a breach of their rights.
With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),
Big Brands often integrate new social media channels in their social strategy while struggling to keep their market share and always have a great relationship with their customers transformed in fans or followers. Go where your clients are is a marketing recommendation strictly followed by successful companies. Photo sharing site Instagram quickly attracted adopters and is now used by 54% of Interbrand top 100 companies, as a recent study by Simply Measured shows.
Children these days are definitely different than other generations at their age. They have access to many devices that can help them, but which can also hurt them when learning. The majority (71%) of...
