RFP, Public Relations, Marketing, Social Media and more!
Within the past decade, advertising has transformed significantly. Much of that transformation can be attributed to social media – for instance, a great majority of television ads now appeal directly to an Internet audience.
During the holidays many people all over the world transfer money to their loved ones. It is only natural for companies in this field to launch campaigns to attract them to use their services. MoneyGram just launched an integrated global holiday campaign called “Bringing You Closer” aiming to build trust among customers and to draw preference for this service during this time of the year.
Good marketing comes from good understanding—knowing what makes your company unique and knowing why the customer should care. Do you have this kind of understanding about your brand? You should. Before you launch a...
BlueGlass Interactive has just announced having London based Quaturo, greatly expanding the marketing firms worldwide footprint. Reportedly an all-equity deal, according to the news Quaturo employees will stay on including Managing Director Kevin Gibbons.
There seems to be an ongoing battle between marketers and CEOs. Marketers always try to show that their jobs add value to businesses. But somewhere along the line things have changed, and marketers seem to be unable to convince CEOs of their activities’ benefits for organizations. Meanwhile CEOs say they have lost their trust in marketers, as a new study shows.
Edelman released the Edelman Privacy Risk Index℠ (ePRI) and an online benchmarking tool that help businesses and organizations make sense and address data security and privacy risks.
MapQuest, subsidiary of AOL Inc., has just launched MapQuest Discover, one of the tools they plan on releasing that focus on the complete travel experience. The new tool focuses on destinations and offers users’ the possibility to create and share collections and photos from their trips, thus being a good tool for travel enthusiasts which love to share their discoveries.
The sixth volume of the Crisis Management Guidebook that has just been launched by PR News offers important information on this topic, from research tips to social media tactics developed by top crisis experts. The volume also provides a step-by-step action plan which will help companies best handle the first critical hours of a crisis. The Crisis Management Guidebook includes tips on how to create messages under pressure, crafting a social media action plan and checklists that will help companies prepare for a crisis.
Edelman announced that Sonia Sroka joined the public relations firm as executive vice president and group head in the New York office.
Christiaan Brown joined the world’s largest public relations firm, Edelman, as a senior vice president at the Seattle Technology practice, where he will report to leader Troy McCombs. Previous to this position, Brown was general manager of Hill+Knowlton Strategies Northwest and served as global client relationship manager of the Qualcomm account.
