Author: EPR Staff

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PR News Launches Crisis Management Guidebook

The sixth volume of the Crisis Management Guidebook that has just been launched by PR News offers important information on this topic, from research tips to social media tactics developed by top crisis experts. The volume also provides a step-by-step action plan which will help companies best handle the first critical hours of a crisis. The Crisis Management Guidebook includes tips on how to create messages under pressure, crafting a social media action plan and checklists that will help companies prepare for a crisis.

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Christiaan Brown Joins Edelman as Senior Vice President

Christiaan Brown joined the world’s largest public relations firm, Edelman, as a senior vice president at the Seattle Technology practice, where he will report to leader Troy McCombs. Previous to this position, Brown was general manager of Hill+Knowlton Strategies Northwest and served as global client relationship manager of the Qualcomm account.

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Hill+Knowlton Strategies Appoints New Regional President and CEO

Sconaid McGeachin is the new Regional President and Chief Executive Officer of Hill+Knowlton Strategies for the agency’s India, Middle East, Africa and Turkey operations. He was the Chief Operating Officer of H+K Middle East and Turkey for the last four years, and will continue to be based in Dubai and report directly to Jack Martin, global chairman and CEO of H+K Strategies.

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Brian Maloney and Margie Fox Join Ogilvy PR

Ogilvy PR appointed Brian Maloney and Margie Fox as managing directors in its US consumer marketing practice, positions they will effectively occupy starting early 2013. Fox was also named US creative director for the consumer practice, while Maloney will be the leader of the New York consumer marketing group.

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Invaluable Content Marketing Tips

EPR contributor Dan Ripoll, co-founder and CEO of Content BLVD, offers our readers a few content marketing tips. Content marketing is also an effective way for businesses to establish their particular brand in cyberspace, as great content and link building helps boost search engine optimization.

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Social Media Policies: Where do you draw the Line?

To limit or not employees’ access to social media accounts is a major concern among many companies worldwide, and there seems to be a fine line between what is fair and what isn’t in this area. Employers want productivity and some think social media is a disturbing factor for employees. On the other hand, employees say that limiting their social media presence restricts their freedom of speech and it’s a breach of their rights.

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What are the Top Categories on Pinterest?

With all the new social media networks or tools inviting brands to promote themselves, each promising spectacular results with little effort, it is getting harder and harder to choose the right communication channels with the best ROI for brands. Knowing which types of products perform better on which networks could help marketers, and those interested in joining or already present on image sharing network Pinterest should know that jewellery/luxury goods/accessories (22.8%),