Michael J. Berland Is the New CEO of Edelman Berland
Michael J. Berland was hired by Edelman to lead the company’s strategic research and analytic business, recently renamed Edelman Berland.
Author: EPR Staff
Hill+Knowlton Strategies Promotes Amy Rosenberg to Executive Vice President
Amy Rosenberg, graduate of Clark University, has been promoted to executive vice president and U.S. director of media relations for Hill+Knowlton Strategies and will serve as an active member of the senior leadership team.
Coke, Apple and Google Lead Social Media Conversations
The social media conversations universe is dominated by big brands, famous all over the world. Coke, Apple and Google are on the top three places, followed by other important names, as a new monthly report that tracks the social media “conversations” related to the top 100 consumer brands shows. The report was made by PQ Media, the leading provider of global media econometrics and pioneer of emerging media research, and uberVU, a social media audience measurement firm.
Twitter’s Revamped Promoted Tweets Platform Promises Greater ROI
As Twitter’s Promoted Products are auction-based, with winners determined by engagement rates and bids, the company has also decided to lower the minimum bid to one cent for all their auctions. The revamped platform with the reduced cost may offer a sizeable ROI.
Bruce Willis May Take iTunes to Court
Bruce Willis owns the rights to listen to a huge number of songs downloaded from iTunes, but under a nontransferable license. And he wants to change things for the better, to leave the collection to his four daughters after his death. Does he have a case?
The Battle of the Smartphones: Who’s Going to Win?
Android may continue to be the most widespread OS, but Android itself is not a smartphone. And this begs the question: in the real battle of the smartphones, who is going to win this year?
Edelman France Names Florence Baranes-Cohen Director
On Friday Edelman, the world’s largest public relations firm, announced having named Florence Baranes-Cohen the very first Director General of Edelman France.
Waggener Edstrom Worldwide Asia Moves
Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office’s luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.
Social@Ogilvy Adds Octane – WWE’s Tom Boland
Ogilvy & Mather’a recently launched Social@Ogilvy is a cross-discipline initiative designed to leverage the firm’s social media experts for client problem solving. The social platform welcomed a new Senior VP, Tom Boland about according to news from the firm.
Millward Brown Adds ‘Facial Code’ Technology to Ad Testing Tools
We all know how important it is to see someone’s reaction in a given situation or while using a product or brand for the first time. The Millward Brown agency makes it part of...
