EPR Staff

Social Media

Moxie Software Launches Chat Service that Engages Fans through Facebook Pages

Moxie Software, Inc. announced today the release of the Engage+ App, a social chat application for customer sales and service that leverages Facebook’s API. This app is available with Chat Spaces™ and enables companies to have engaging discussions with fans and, based on their profile, to deliver personalized offers and better interaction experiences.

socialvibe
PR News

Social Vibe Launches A New Consumer Engagement Platform

Average results on campaigns that leverage TrueTargeting™ exceed industry averages with five to 10 times the opt-in of display, 60 seconds time-spent, 80 percent completion, 46 percent click-through, and more than 15 percent lift in brand consideration.

AOL everything-pr
PR News

Buysight, Inc. Acquired by AOL’s Advertising.com Group

AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.

PR News

Hilton Worldwide Appoints New Executive VP of Corporate Communications

Kathryn Beiser is the new executive vice president of corporate communications of Hilton Worldwide. In this role she will oversee global external and internal communications and corporate responsibility, and she will report to Hilton Worldwide’s president and chief executive officer, Christopher J. Nassetta. Kathryn Beiser will also join the company’s executive committee.

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