EPR Staff

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PR News

The Capstone Agency Tells Students about Real-World PR

It is important for any student, in any field, to have access, as much as possible, to information regarding the real conditions and challenges that await them on the job after college. A public relations firm at The University of Alabama educates students and faculty at two national conferences this semester about running communication campaigns. The Capstone Agency is a multi-awarded agency that works with important clients.

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PR News

Pittsburgh Police Officers Get Social Media Training

After an incident involving a man armed with a hammer and kitchen knife who took a hostage and used their computer to post Facebook messages, the Pittsburgh police is getting social media training in order to know how to react in future similar situations.

PR News

Morrisons Appoints Focus PR to Promote Wine Website and Offering

Morrisons will launch its first online wine offering, Morrisonscellar.com, which will be promoted by Focus PR. The agency won a three-way pitch and will have quite a challenge with this launch. Its mission is to create awareness for the website, scheduled to be launched later this year, and for the Morrisons wine offering, targeting to key opinion formers and consumers.

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PR News

Vatican Unveils Social Network for People Seeking the Truth about Catholicism

A new social network has been launched, this time one that has several similarities with Facebook, but is dedicated to people seeking the truth about Catholicism. This social network addresses the critical mass of Catholic people and it is called Aleteia.org, a name inspired by the Greek word for truth.

PR News

Council of Public Relations Firms of Hong Kong Launches New Annual Award

The Council of Public Relations Firms of Hong Kong (CPRFHK) launched today the ‘Double Happiness’ Awards, a new annual award recognizing in-house public relations professionals in Hong Kong. All in-house PR professionals in Hong Kong can enter the competition, and the nomination for the awards can be submitted either directly by them, or by agencies representing them.

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PR Insights

Affluent People Prefer Traditional Media

The new Ipsos MediaCT’s 2012 Mendelsohn Affluent Survey, subtitled “The State of the Affluent Consumer,” looked at households with an annual income of USD100,000 or more and their habits and provided some interesting conclusions. Roughly put, the main finding is that these people, the affluents as they are called and the ultra-affluents (those who earn USD250,000 or more per year), prefer printed publications to digital ones.

PR News

Salesforce Launches World’s Most Comprehensive Suite for Social Marketing

Salesforce announced today the launch of Salesforce Marketing Cloud, the first suite that unifies social listening, content, engagement, advertising, workflow, automation and measurement. This suite offers CMO’s the possibility to leverage social media insights and to manage all social marketing activities in one place.

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