Jivox Releases New Video Ad Insertion Platform
The new Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams delivered to mobile devices.
Author: EPR Staff
Email Marketing Is Strong in Brazil
A new study released by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.
Facebook Premium Ads Now Sold by Official Affiliates
Very few companies find real value in running long-term ads on Facebook – and usually, for small companies, this is not even an effective practice. But for those who believe in the power of numbers to attract even more numbers, the strategy works.
CJP Communications Rebrands as Prosek Partners
The company chose the name Prosek Partners for its distinctiveness and to highlight the partnerships the firm has developed over its 20-year history with clients and the firm’s collaborative culture.
Businesses Evolve into Social Businesses [Infographic]
Study finds that many businesses that had a social presence in the past became more involved, planning strategic engagement with their communities to support business goals and to foster brand affinity.
MWW PR News: John Digles Rejoined as Executive VP
Digles was with MWW for nearly a decade and played a lead role in establishing the firm’s Midwest presence. Now he rejoins MWW as executive vice president and general manager of the firm’s Chicago office.
Sex, Academically Speaking
Profiles. Looking for relationships. A relation between people. ‘Relationship’ is often used where ‘relation’ would serve, as in ‘the relationship between inflation and unemployment’. So, we’re really looking for a relation, the relation of one person to another. Of course, we’re all related, depending on the measure, by language, by humanity in varying degrees.
Poptent Exceeds $5 Million Cash Payments for Video Assignments
Poptent’s popularity is growing as its social network of videographers has reached over 50,000 members in more than 140 countries. Additionally, Poptent has exceeded $5 million in cash payments for video assignments.
Ron Sachs Communications Acquires “What’s Next Marketing” for Digital Edge
Ron Sachs Communications announced its acquisition of What’s Next Marketing, a full-service social/digital media/marketing practice, to enhance the Sachs firm’s national reach.
French/West/Vaughan Tapped as PR Firm
French/West/Vaughan (FWV), one of the US’s leading independent PR firms, has been selected by the Southwestern Athletic Conference (SWAC) to take care of their marketing communications. The agency will handle all such marketing for SWAC’s upcoming annual basketball tournament in Garland, Texas, as well as the football championship in Birmingham, Ala.
