At the 59th Cannes Lions International Festival of Creativity Ogilvy & Mather Worldwide won 83 Lions across all categories, including 1 Grand Prix, 12 Gold, 20 Silver and 50 Bronze.
Texas-based Polar Star Consultants, LLC, specializing in engineering and marketing consulting, will provide oilfield marketing services to VeruTEK Technologies, Inc.
Ogilvy & Mather China received the Grand Prix award in the Outdoor category at the 2012 Cannes Lions International Festival of Creativity for their “#CokeHands” campaign.
When you hire a professional writer for your press releases, you reap a variety of benefits. Here’s why it makes sense, as well as tips for finding a writer!
This year’s Ketchum sponsored Young Lions Marketers Competition, challenged 16 teams of young international marketers to develop a creative brief for a product or service that would benefit Room to Read, a global organization aiming to increase literacy and gender equality in education. The Gold Lion was awarded to Afonso Ferreira and Francisca Oliveira of Continente in Portugal.
Gary Stockman, will step down July 31, being replaced by Michael Ramah global director of strategy and a 25-year Porter Novelli veteran.
Alternative Hydrogen Solutions will keep LaunchIt Public Relations on retainer to brand and introduce its HY-Impact line of fuel and emissions reducing products to various industries employing diesel combustion engines.
Google recently sent a threatening letter to a website that allows users to download and convert YouTube music videos into MP3s. According to CNET, YouTube-MP3.org
4,000 packaged-goods commercials from 2006 through 2011 were analyzed in a recent study by Nielsen and the conclusions are, perhaps, surprising: ads about value work
Lack of responsiveness can harm customer relationships, which makes a high Socially Devoted commitment even more crucial as consumers gravitate toward social media platforms as their primary communication mode.
