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A lot of companies and agencies think press release production is a business of numbers and deadlines – we have to publish one each month,
After the IPO and the decrease in value of stock actions that followed, Facebook fights back with heavy artillery and announces games in feeds, rolls out “trending videos” and plans to launch a smartphone in 2013.
At the Effie organization’s annual awards ceremony, Ogilvy & Mather (O&M) was named the most effective agency in North America and won 18 awards.
Surfing about the digital public relations world this morning, I ran across Waggener Edstrom via our new EPR Spanish Twitter variant. As anyone in the online PR business knows, WE’s award winning social media arm is out there, always. But my little blurb today focuses on another WE element that caught my eye, their Consumer Engagement Blog.
For military forces and their families, Memorial Day is an occasion to honor those who sacrificed for their country. For retailers however, this is just another occasion to boost sales.
This campaign combines popular social media platforms, television and digital advertising to allow fans to shout the virtual cheers that will inspire more than 60 Visa-sponsored Olympic and Paralympic athletes -Team Visa.
The Diablo III launch has caught everyone’s eye not only because it’s been long awaited by fans, but also because it was followed by major
Germans consume a lot of media, but surprisingly perhaps for many people, traditional media are the most accessed. TV, radio, magazines and newspapers are the top 4 most used media according to a recent study by BITKOM, the Federal Association for Information Technology, Telecommunications and New Media.
Smart Marketing Page helps communications professionals marry the SEO, messaging and branding efforts of public relations.