Affinnova Expands Technical Marketing Capabilities
In news from Affinnova, Inc., a leader in marketing software and services, the company announced their sixth patent on a marketing innovation tool that helps predict personal preferences.
Author: EPR Staff
Use of Social Media for Non-work Related Activities Costs Companies Big Bucks
WebTitan’s social media cost calculator revealed that a company with an average of 50 employees pays out $65000 per year for non-work related social media activity.
Michele Bachmann and the Corn Dog Media Circus
The problem is not Toby Harden. The media should take issues with people who imagine a sex act when they see a woman eating a corn dog, banana, or whatever cylindric shaped food for that matter.
NYPD Opens Social Media Unit
Here is an opportunity for social media monitoring software developers to design something exclusively for the police – assuming that the NYPD will not be the only department with such specialized tasks.
Tiger Woods’ Meteoric Drop Scares TAG-Heuer Away
Tiger Woods was dropped by TAG-Heuer, and the media is not on the golfer’s side either. Fans are more worried about new tournament-winning golfers like Adam Scott nowadays. Tiger is losing his touch, and soon, he will see his last sponsor gone. Unless… he plays the PR game right.
Behavioral Segmentation with Social Web Ladder
Social Web Ladder was developed by Harris Interactive to help PRs make better use of media monitoring reports, and develop targeted crises strategies.
Facebook Adds Aggregated Topic Clusters to News Feed
Facebook now has Aggregated News Clusters, which is an update to the News Feed, to group stories about a certain topic. Guest author August Drilling reveals a bit about this update.
Optimized Mobile Landing Pages: the Next Big Marketing Trend
More and more companies are using mobile landing pages to deliver their message to mobile audiences with innovative technologies. There are already mobile templates, and cloud-based solutions, to help with mobile marketing campaigns. Here we suggest just a few.
Local Businesses Fight Groupon with Mobile Marketing
A few small businesses in San Clemente, California will participate in a mobile text marketing campaign this August, offering discounts on products or services in their region, as an alternative to using Groupon solutions.
It’s Not What You know; It’s Who You Know
What principles apply in network building, online or offline? Guest author Gwen Addison takes a look at “guanxi” in relation with building relationships and networks.
