Warschawski, an award-winning Baltimore PR agency, announced that it will acquire the Boston-based marketing communications agency Louder Than Words (LTW) effective November 1, 2010.
The thing about press release distribution services is that you don’t always get what you pay for, but this doesn’t have to be the fault of the service. If your press release is not good enough, it will not generate coverage, so media monitoring would be pointless. But for good press releases, media monitoring tools measure success.
Regaining trust is more than an art, especially in BP’s core industry. But Dudley knows the drill, he knows the business like no other. He will probably succeed.
Glee star Dianna Agron apologized formally for a series of racy pictures featuring three members of the Glee cast, published by GQ.
Weighing in at 142 carats of bejeweled exquisiteness, including 60 carats of white diamonds and 82 carats of topazes and sapphires, the bra has a high price tag: $2 million.
When you read news that Toyota is recalling about 1.53 million cars globally you can only wonder: why are they still making cars?
Wal-Mart’s new global commitment to sustainable agriculture looks like a PR stunt.
Steve Jobs strategy against Google is easy to resume:
I’m better than you,
na-na, na-na, boo-boo,
stick your head in doo-doo.
This recall hurts Johnson & Johnson’s more recent PR efforts to assure customers and company employees that previous recalls of popular over-the-counter drugs like Tylenol, Motrin, Benadryl and Zyrtec did not reflect systemic problems across the corporation.
Wall Street Communications has been retained by Bittree to provide PR services that would help the brand develop and maintain a presence in the broadcast, post production and professional A/V trade press worldwide.
