A recent study conducted by Burson-Marsteller, Message Gap Analysis, shows there is an average 48% gap for mainstream media and a much bigger 69% gap for bloggers reporting the news. The average gap is slightly decreased in Europe and the US, where the PR field has a long standing history.
Oprah Winfrey surprised 50 brides-to-be on her daytime talk show giving them Vera Wang wedding gowns.
The soon to come ‘How To Develop A Social Media Policy for Your Company or Organization’ webcast in Mediabistro’s ’20 Tips in 20 Minutes’ series targets public relations professionals and other communications experts who need to develop a social media strategy for their clients or employersand feature Michael Brito, VP of Social Media at Edelman Digital, as speaker.
American Express has just launched a new interactive campaign, ‘My Live Story’, featuring DJ, producer and recording artist Mark Ronson. The campaign challenges the UK audience to uncover UK’s best live music experience, promissing to turn the winning entries into a short film.
Marketing and PR consultancy Clothier Lacey & Co (CLC) has just launched a new company, PR Talent Train, which will be providing affordable PR services for companies who have recently entered the market and have limited budgets and creating new jobs for fresh PR graduates.
NCPRSA and its partners are organizing the 2010 edition of the Public Relations & Marketing Seminar on November 3 at the Friday Center in Chapel Hill. The full-day event addresses public relations, marketing, advertising and communications professionals from throughout the Southeast who attend.
Microsoft got smarter in generating good will from the tech media reviewers.
Tower PR will help deliver key-storage startup PiNkey’s message to consumers and potential partners all over Germany.
The top is based on the number of users following back these PR experts (or PR companies/ publications), and not on their professional skills.
Socialkik is one of those relatively controversial companies that sell Facebook fans, Twitter followers and YouTube views. But is it worth it to buy followers? It all depends on what you will do next.
