The Butte County Tourism Business Improvement District (TBID), also known as Explore Butte County includes communities in California is seeking a Tourism Marketing Strategic Plan and Implementation Program. The plan will help unify ongoing tourism efforts throughout the county, prepare Butte County for significant tourism and visitor opportunities, and launch an advertising campaign that introduces visitors and travelers to Explore Butte County.
Nestled in the foothills of the Sierra Nevada mountain range, about 75 minutes northeast of Sacramento, travelers on Highway 70 and Highway 99 will arrive in Butte County, where rural agricultural life meets and picturesque small-town living. Butte County is known as the “Land of Natural Wealth and Beauty,” providing countless opportunities for outdoor recreation.
Butte County is an extremely easy place to live and a fun place to visit. It has a pleasant, vibrant atmosphere with no long commutes. There is easy access to many weekend-destination locales including; Lake Tahoe, Mt. Shasta, Sacramento, Napa Valley, San Francisco, Reno, the California Coast, and access to Sacramento International Airport. Venture further north and find the largest city in Butte County, Chico, home to approximately 85,000 residents and nearly 20,000 students during the academic school year. Chico is a cultural, economic, and educational center of the northern Sacramento Valley and home to California State University, Chico.
Perched in the foothills of the mighty Sierra above the heat and fog, Paradise is a mountain town located on what is known to locals as “the Ridge” of Butte Creek Canyon. All routes to Paradise offer extraordinary views of the surrounding hills, forests and plains. The rich gold rush past of Paradise is how the town received its name, originally “Pair-of-Dice,” over time became Paradise.
They seek an agency to create a regional brand that will define Butte County (including Chico, Oroville, Paradise, Biggs, and the unincorporated area of Butte County) as a tourism destination; create a marketing program to highlight the benefits and key attributes of the Explore Butte County region as a place to visit, explore, and stay; and implement the final approved plan. Success of the program will be measured by an increase in overnight stays.
. The final Marketing Strategic Plan will provide clear action steps in areas such as:
- Brand Strategy, including advertising campaign creative
- Corporate Logo/Identity Package
- Target Audiences
- Website Design and Implementation, including responsive design and Content Management System
- Public Relations
- Trade Industry outreach – among local tourism organizations as well as the statewide tourism offices and associations
- Social Media
- Measurements of success
- Development of marketing budget and purchase recommendations, including digital and traditional advertising.
- Implementation of Tourism Marketing Strategic Plan
Proposal due on June 30, 2016 to:
Explore Butte County
c/o Butte County Administration
25 County Center Drive, Suite 200
Oroville, CA 95965