Product Placement On Reality TV: Is It Effective?
In the past, people used to be tolerant of ad breaks when they were watching some of their favorite TV shows. Back then, they could choose to mute the TV and get themselves a...
Category: Insights
Digital Marketing Ideas to Market Your Brand Between the Seasons
No matter the industry, every company’s business volume, and revenue tend to shift with each season. It’s important that companies understand these types of changes for each season and utilize the right marketing strategies...
Organic Marketing Success
In the last few years, most social media platforms have been trying to play catch-up with TikTok, incorporating various features that were introduced in the short form video application. Though it didn’t pioneer short...
Benefits of Marketing Investments
There are many things that companies can get from investing in marketing efforts. From being able to reach the customers that they want to market to, to knowing what they need to create solutions...
Communicating a Brand Message on the Home Page
The homepage of the company is basically its virtual business card, which makes the first impression on website visitors and connects with potential customers. The ideal homepage of a business website should have a...
Getting Attention With an About Us Page
One of the main pages that people tend to check when they visit a website is the About Us page, which provides them with a lot of information that they might want or need...
Creating Memorable Brands
It’s important for companies to develop memorable and meaningful brands to be able to develop more valuable relationships with their target audiences. These days, it’s no longer enough for companies to simply market themselves...
Main Stages of the Buying Journey
There are three main stages of the buying journey that every customer goes through, which are the awareness, consideration, and the final, decision stage. Companies that are able to understand these stages in detail...
Negative SEO and Businesses
Most companies tend to have a small risk of facing negative SEO, however, it’s always possible for competitors to negatively impact the ranking of a website in search engine results pages. Fortunately, companies can...
The Benefits of Customer Reviews on Google
The reviews that companies can get from their customers tend to have a direct effect on the credibility and reputation of a business, and, when those reviews are left on the right platforms, it...
