General Motors is a car company, no doubt. And like many other major car companies, things could be better. Having taken advantage of the down-turned economy and government bail outs, car companies such as GMC have taken the past year to do a complete overhaul of the concepts surrounding their
Facebook and brand marketing. It’s becoming more and more evident that the two terms are becoming synonyms. This week we saw a couple of interesting marketing campaigns associated with Facebook’s social network: one to raise awareness for breast cancer and another to advertise Vitamin Water’s new flavor. The effort to
Facebook apps are often created to go along with major movie releases, but Avatar is looking to take the cake with virtual worlds being created by Multiverse for McDonald’s and Coca Cola. That’s some serious brand advertising, with peripheral brands looking to leverage the popularity of an upcoming movie as
Is email communication being replaced by communication through the social media platforms. Read this thought-provoking piece and then weigh in with your own opinion.
Tiger Woods has completed professional sports in a way he never envisioned – completing the circle of modern sports clowns. From Barry Bonds and the steroids controversy, to Michael Vick and onto Kobie Bryant and Shaquille O’Neil – today’s pro sports are a joke.
Write “scannable.” 80% of the Web users do not read the texts on the Web pages they visit. They “scan” looking for precisely what they were searching for. They look for that particular key phrase that brought them to your website.
In business it is sometimes necessary to step back and refocus in order to progress. eBay is just such a company, one trying to catch up with mobile technology and the social Web as fast as it can. This company, and others, can take great advantage of mobile applications and
There’s no more appropriate time to look at relationship marketing than during the holiday season — a time when many Americans are once more reconnecting with friends and family. So, with Thanksgiving just around the corner and Christmas not too far way, let’s take another look at relationship marketing.
SEO can prepare the scene for you to display your best products, in the best package. It opens the doors to your online store or services, but it is entirely up to you to make the sale.
Business travel has been a mainstay of the industry for some time. However, the new trend is away from frivolous and inefficient business. This segment of the travel industry may never rebound to the position it once held, and perhaps it never should. Emerging technologies, combined with corporate business’ new
