In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.
The ability to generate a viral video has more benefits these days than a dozen television commercials. Here are six examples of businesses that have done it right.
Ace Metrix™, a TV and ad analytics leader, has announced a unique Olympic ad effectiveness program. Agencies and brands can subscribe to the new program for viewing Olympic themed ads across many industry niches.
A new study released by global interactive marketing provider ExactTarget (NYSE:ET) found that nearly two thirds of online Brazilian consumers have made a purchase after receiving an email marketing message.
The 4th annual conference will be held July 19, 2012 from 10:00 a.m. to 3:00 p.m. (EST). Attendees will learn practical and timely marketing lessons including mobile marketing, integrated marketing, digital evangelism, branding.
Symphony Advanced Media (SAM), has incorporated the impact of traditional advertising such as print, television, radio and outdoor on social media activity surrounding a brand for enhanced media performance analysis.
658 subscribers responded to Ad Age’s survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
A recent survey of over 1,500 nonprofit leaders reveals that their organizations failed to engage donors and grantees. Respondents included organization members from program staff to board members, with the majority in marketing or fundraising roles; organizations of various sizes, causes and locations were represented.
Content curation is one of the new trends in communications, as any marketing and communication expert will tell you, and it turns out that content is greatly perceived as an effective way of establishing thought leadership, as a new study shows.
