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It’s never too late, or too early, for organizations to formulate an effective SEO strategy. With COVID-19 turning the global economy on its head, many businesses are now appreciating the importance of a comprehensive...
CMOs looking to re-energize and even restart successful campaigns after the COVID-19 pandemic should be paying attention to taxonomy. Scientists’ definition of the word relates to the systematic categorization of plants and animals, based...
We usually hear the word “next” when we’re in line at the bank or ticket counter, but lately, marketers are beginning to hear it more and more in context with Generation Z or Gen...
Variations in industries and brands in B2B and B2C landscapes can pose numerous sales and marketing challenges. Tailoring buyer journeys across B2C and B2B landscapes, for instance, is a challenge. As a consequence, difficulties...
We all know the importance of personal annual health checkups. The same sage advice applies to companies. With the holiday season wrapping up, now’s a good time to catch a breath as well as...
Developing and implementing a digital marketing and digital PR strategy during COVID-19 is riddled with challenges, particularly for small businesses already fighting an uphill battle in terms of reach and resources. Even so, the ongoing COVID-19...
Not only is 2020 a major election year, but the tech industry is also bracing for a number of potentially sweeping changes on many fronts around many parts of the U.S. For starters, 49...
It’s fair to say that most businesses have been impacted by the COVID-19 crisis, and owners are growing increasingly concerned with the challenge of sustaining their firms and staying connected with their audiences during...
When Cervantes penned the words “The proof is in the pudding” back in 1605, he certainly wasn’t thinking about social media, at least as it relates to social proof. On the other hand, that...
Thanks to the internet, the way that people make purchases has changed quite a bit, which means any business who has been willing to keep up with those changes and adjust their strategies has...
