Marketing

In news from Affinnova, Inc., a leader in marketing software and services, the company announced their sixth patent on a marketing innovation tool that helps predict personal preferences. Invented by Affinnova's Kevin Karty, Ph.D., this latest algorithmic tool helps marketers (businesses) more clearly define targets, enabling faster and more refined market entry. Affinnova's CEO, Waleed Al-Atraqchi, went on to explain: “We are pleased to have been awarded this patent, which represents our continuing investment in unique R&D to innovate the innovation process itself. Affinnova’s application of advanced algorithms to the marketing process enables marketers to search expansive spaces of viable... Read More >

A new app, called suggestively "Tomorrow" attempts to predict the future in headlines. The app, which is freely available in the Apple App Store, displays future news on international affairs, politics, economics, product launches, festivals and much more. If you'd like to know the future, this could come in handy. Zapaday is not the first online entity trying to predict the future. We reviewed in the past an extraordinary innovation, Recorded Future - a temporal analytics engine that delivers relevant information before it happens. Zapaday.com, on the other hand, is still in alpha and can only be accessed on request... Read More >

  Auto industry veteran Scott McKee will lead the PR team of Kia Motors America (KMA), overseeing all product and corporate communications for the company, media relations, and internal communications. In the past, McKee worked in PR and marketing within the automotive industry, serving brands such as Mercedes-Benz, Aston Martin, Jaguar and Land Rover. In his new position, McKee will report to Michael Sprague, VP of marketing and communications for the company. "Scott brings a wealth of experience to Kia Motors, and with his history of success in previous public relations, marketing and motorsports roles he will provide invaluable leadership... Read More >

Many corporations that are not operating globally today might approach a global marketing and communications strategy in the future, at least according to a survey conducted by PRGN. Seven out of ten executives said that they will have a global marketing function within five years. The survey was conducted online in March by Chicago-based L.C. Williams & Associates, a PRGN member, on 206 communications professionals at agencies, corporations and non-profits across six continents. Interestingly, more than 40% of the interviewees told that their organizations already have a formal global marketing function, and more than half expect to have one in... Read More >

Sales is all about telling customers what they want and then giving them what they actually need. The key is to get inside their head of the customer and figure out what they want to hear. I worked on the floor at Sears selling washing machines 7 years ago. When I first started I would try to up sell the higher priced washing machines by telling them about cool features like steam cycle and capacity. Almost always the customer would purchase the cheaper one. After a few weeks of crappy pay checks, I started asking the customer: "What happened with... Read More >

The traditional definition of the press release still holds value today, although the forms and channels of distribution have changed. A press release (also known as a news release, a media release, or a press statement) is a written, or recorded, communication directed at the members of the media to announce a newsworthy event – be it a product launch, service, company news, employment, etc. Historically, traditional press releases targeted reporters at newspapers, magazines, television stations, and radio stations. Designed with the goal of capturing a reporter's attention, traditional press releases were often short and followed a specific template that... Read More >

[caption id="attachment_47354" align="aligncenter" width="586"] TV advertising[/caption] The time of interacting with the advertisements we’re watching becoming the norm and not only be regarded as a future progress draws near. Cablevision Systems Corp has just announced a first in interactive and advanced television advertising, the completion of the first run of multiple ads from different brands being simultaneously delivered and sharing a single 30 second unit. The five ads included in this addressable advertising campaign have been served to about 3 million households in the New York Metropolitan area and were all for brands represented by GroupM. When it comes to addressable,... Read More >

TV advertising is still a powerful money maker in Germany as its sales impact and success factors have not declined in recent years. This is the conclusion of a recent survey by GfK Marktforschung that analyzed over 160 TV advertising campaigns for consumer goods and their ability to convert into sales. The research reviewed purchases made by a test group of households exposed to TV spots and compared them with parallel results from a control group to accurately determine sales success. Research of TV ad analysis data for the past 20 years shows an average 20% increase in market share... Read More >

The First Day of Spring 2016 may not come for another few months (with the March equinox on March 20), but savvy marketers know to begin their sales campaigns early. Never mind that Romania, Moldova and Bulgaria, do celebrate March 1st as the first day of spring - this only has to do with ancient traditions from these specific countries, traditions that, ironically, have a lot to do with marketing and sales too. Today, Romanians buy flowers, gifts and mărțișoare for the women in their lives, and so do Moldavians, and Bulgarians, although, in Bulgaria the small symbol of the... Read More >

When it comes to business, brainstorming may be the main source of new ideas. While you may brainstorm by yourself, you can generate more ideas in less time if you include others in your brainstorming session. Here are several brainstorming techniques you can use to incorporate a variety of points of view. Make Mind Maps With FreeMind FreeMind is an open source program designed with brainstorming in mind. It allows you to work from a central idea to create a mind map by branching into nodes and sub-nodes. The program is free and works on almost any operating system, so... Read More >