In the last few years, most social media platforms have been trying to play catch-up with TikTok, incorporating various features that were introduced in the short form video application. Though it didn’t pioneer short form video content, TikTok has certainly disrupted the social media landscape with its short, low production
Marketing is all about creating, communicating, and distributing content that’s going to attract an audience to a business to the point where they end up making a purchasing decision with that business. Public relations, on the other hand, is when companies utilize strategic communication through earned or other forms of
Live streaming platforms are video hosting platforms that allow their users to broadcast themselves and their video content to the audiences. Companies can use these types of platforms to create live video content for the purpose of building brand awareness, lead generation, or simply advertising. However, depending on the goals
These days, the digital space provides companies with a number of opportunities to improve their public reputation, however, if a company truly wants to stand out and reach out to its target audience, it needs to be trustworthy and recognizable. The best way for companies to achieve both of those
Semantic search engine optimization efforts are all about implementing the search intent of potential consumers into the content that a company is creating so that search engines are a lot more likely to promote that content to their users. When someone uses a search engine, that search engine will return
To get the most out of a business website, companies have to invest in search engine optimization efforts, and more specifically, the right SEO strategies. If a company avoids SEO completely, it can negatively impact the success of its website, as well as its brand visibility. These days, many consumers
It’s not always easy for companies to start using a brand new platform, let alone a brand new social media platform. Especially if the company doesn’t really know whether to use that new platform and if investing time and effort into learning how to use it the right way is
The demand for digital content has been increasing in the last few years, especially once the pandemic started, and everyone is online in front of their screens, trying to find different ways to entertain themselves. Despite that fact, the whole time employment inside the media industry has been on the
Alcohol can have a negative impact on the holiday season, whether it is drinking too much at a party or driving under its influence. Then there are health problems to consider which can be liver damage or heart disease. However, these three months are the busiest and the most important
When it comes to improving overall search engine optimization efforts, there are many strategies that companies can implement, such as targeting keywords that the audience is already using when looking up information on search engines and improving meta descriptions and tags. However, one of the strategies that a lot of
