Nowadays kids know what they want, and if they don’t have the money for it themselves, they just ask an adult to buy it for them. More and more decisions by kids are happening in stores. Families shop together in an effort to save and share time , which allows
In the last few years, Google’s team of engineers has focused on natural language processing and developing a better understanding of how content on a page interrelates with it. With the help of neural matching the search engine can understand synonyms, which means with every update, users can use more
Many websites have already utilized the continuous scrolling feature, however, Google recently made the same change to its mobile search results. These days, instead of the search engine showing several pages of results at the bottom of a page, in the mobile website, there aren’t any pages any longer. Instead
Christmas is an excellent opportunity for increased sales. It is important that businesses have the products and the infrastructure to cope with increases in demand. Christmas is typically the largest economic stimulus for many nations, as sales increase considerably in almost all areas of retail. Businesses across the country prepare
The pandemic saw a lot of businesses pressing pause on campaigns and sometimes canceling them completely. With physical events canceled and brick-and-mortar stores shut, businesses had to completely reconsider how to reach consumers. To influence audiences, brands realized they had to use social media platforms intelligently. This led them to
A large number of business owners – over 80% – tend to depend on word-of-mouth marketing efforts and referrals for business, which shows how important it is for companies to reach customers in their local areas. However, local marketing strategies are slightly different compared to general traditional marketing efforts because
Despite all of the different and changing trends in the ways companies connect with target audiences, email marketing has remained a strong and relevant contender for a few decades now, producing the highest ROI for marketing efforts. One of the best ways for companies to utilize the power of emails
Marketing is evolving with the world it inhabits. The pandemic is not only leaving behind lessons but is also creating opportunities in the marketing world. To increase their ROI, marketers need to adapt their approach. Quite a few brands have taken to enhance their campaigns with gamification. Games have become
Being aware of the pitfalls of database marketing means one can avoid some of them. Database marketing can be utilized to deliver personalized experiences and to increase the reach of a business. A recent report revealed that one in five businesses lose customers and revenue due to incomplete and inaccurate
Welcome to Smart Circle University. Today’s focus is on face-to-face marketing, the most important piece of the success puzzle for this team of marketing and sales experts. At Smart Circle University, you will learn quickly that face-to-face sales and marketing initiatives sit at the epicenter of every campaign rolled by
