Over the last few years, many businesses have entered into partnerships with social media influencers to increase awareness among customers and since then, Influencer marketing has become a $10 billion industry. This has also led to uncertainties about influencer marketing. In certain sectors, the tides seem to be turning against
The cornerstone of digital marketing efforts are websites that are fully optimized both for search engines and for user experience. To get the best possible results, companies have to continuously update and optimize their websites in order to reach their audiences both through paid efforts and organically. Search engine optimization
To find the right efforts to generate positive results for small businesses, companies must utilize the right marketing strategies. There are several effective ones that companies can always rely on to reach their target audiences and get them to convert. Targeting A lot of small businesses tend to make the
As a communication channel, email is one of the best ways for companies to acquire and nurture customers, given the fact that it’s over 40 times more effective than social media platforms. That’s why companies need to improve their email marketing efforts with the right strategies to generate the best
Aside from verbal cues, companies can rely on visual cues in their marketing efforts to communicate with their customers more effectively and quickly than any words can, in comparison. For instance, everyone is familiar with the popular white logo on a red background from Coca-Cola. They’re familiar with the lines
It’s not always easy for a company to invest in creating the highest quality content that they can, given the fact that most companies are trying also to create as much content as they can to cater to the target audience at every stage of the buying journey. However, by
Content repurposing is also known as content recycling. It is the practice of using existing content and presenting it in a new way to increase its reach. It involves making changes to a piece of content to make it fresh by either making the angle seem different or changing the
Having a content marketing strategy is crucial if businesses want to succeed in their content marketing efforts. They also have to invest a lot of time and effort into creating the content, and without the right strategy, companies won’t be able to reach or convert any potential customers. When done
Businesses cannot afford to operate in the dark when it comes to keyword selection. When a business wants to build an audience from search engine traffic, they cannot make guesses. Some search engine visitors can be attracted by creating content even without a SEO strategy. Each post may not take
Companies that have brick-and-mortar stores tend to have a difficult time conceptualizing the buying journey of their customers. Although one of the most popular marketing efforts that they rely on is word-of-mouth marketing, there are plenty of other ways that customers can find these types of businesses. One of the
