Amazon’s Top 3 Marketing Lessons
In just a quarter of a century, Amazon has transformed itself from its humble beginnings in a garage to a multinational giant employing thousands of people. Today, people all over the world rely on...
Category: Marketing
Hiring the Right Digital Marketing Agency
The day in the life of a retail business is a busy one: from shelf restocking to fulfilling orders to inventory management, retail entrepreneurs surely have enough on their plate to keep them busy!...
Referral Marketing and PR’s Role
According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it. The...
Gaining New Customers
Whether you’re a new entrepreneur on the scene trying to win your first customer, or a seasoned salesperson ready to acquire your 10,000th, customer acquisition should never stop being a business goal. Still, for...
Running a Successful E-commerce Business
Entrepreneurs who want to build a business that gives them time to live their lives are a dime a dozen. The idea of creating a self-running business is nothing new, but the world of...
“There’s $5,000 In Our Budget, Make Us A Brochure.”
Is there a week that goes by when you don’t receive mail with brochures and coupons? Hardly. Which ones appealed to you? Which ones did you act on? Brochures continue to be one of...
Why’s The Middle Market Job Market So Stagnant?
Mid-market companies, those with annual revenues between $100 million and $3 billion did quite well in the second quarter of 2019 according to figures recently released by the U.S. Chamber of Commerce. In spite...
Using AI for Your Digital Marketing Strategies
When AI first burst onto the technology scene, there was an outpouring of conspiracy theories about robots controlling the world. Today, however, things have changed: people appear to have overcome their fear of the...
SEO for Dummies, Part Two
On-Page Content While is a huge load of work behind the scenes of SEO, you still need to ensure you are producing high-quality content for visitors to read and view. Google’s latest algorithm puts...
SEO for Dummies, Part One
For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed,...
