Bradford Dalton Group is a full-service public relations and advertising agency with a staff of more than 90 professionals and offices in Nashville, Atlanta and Jacksonville, Fla. The agency is renowned for its work in several industries – including technology, finance, healthcare and real estate. The Bradford Group merged with
COVID-19 has been blamed for a lot of things but to the DTC industry, it’s getting a lot of credit for bolstering sales. Global PR firm Diffusion has been tracking consumer trends since 2018, and reported recently that 2020 saw consumer appetites for DTC brands escalate. The firm’s 2021 Direct-to-Consumer
In December 2020, a viral ad debuted online, showing Satan finding his perfect match, a woman, by the name of 2020. The ad showed the journey from the moment that the couple was first matched up online, to their first meeting and date, and ending with the couple’s various misdeeds
Search Engine Optimization is one of the best ways to generate organic traffic to websites seeking to create online sales. However SEO keeps changing, making it hard for websites and businesses to live up to their potential unless SEO is implemented correctly. There are 3.5 billion searches conducted daily, and
With the development of the internet, it’s become a lot easier for businesses to communicate with clients, consumers, and target audiences at large, which has made a lot of marketing efforts easier to create and execute. However, with all of the tools that have become available to businesses and marketers,
The overall plan that a business has to reach the target audience, or the prospective customers, and then turn those people into consumers of the company’s products or services is that company’s marketing strategy. It also contains all of the key brand messaging for the business, its value proposition, data
Since the media world is constantly evolving, the ways that brands maintain and grow their presence have to evolve alongside it. In the past, many companies mainly relied on traditional PR, which included working with media outlets and TV to reach a target audience. However, as the world became more
It’s expected that Google’s Core Web Vitals, its website development standards, will be merged with some of its other user-focused signals this May. When completed, Google expects to be able to analyze the website experience of visitors even more deeply and further improve its ranking system. In anticipation of this,
Advertising is an extremely dynamic field that’s constantly reinventing and evolving so it can easily utilize new tech and media to reach audiences. Companies have to continuously follow suit. However, growing a business through advertising means understanding the target audience’s values on a deeper level. Since advertising means creating, organizing,
Today’s marketers are constantly juggling between improving the company’s digital presence and sorting all of the collected data along with learning from it, which is why they have to rely on the best digital tools that are going to cut down on the time they spend navigating between the different
