All marketing campaigns cannot be categorized as either rational or emotional. That would be a gross oversimplification. Marketing professionals are sometimes criticized for writing straightforward headlines without any rhetorical nuances. However, sometimes facts are so compelling that they don’t need rhetorical twists. While building brands during the pandemic, one thing
Similar to the traditional text-based campaigns, dynamic search ads are a different powerful ad campaign that allow companies to expand their coverage and drive more website traffic. However, it’s essential for businesses to set these ad campaigns up the right way; otherwise they won’t net the desired results. The main
These days with the exponential growth of technologies, software, and numerous Internet companies, the way a new solution is marketed to consumers ends up being crucial to a company’s success. Simply releasing an excellent product is no longer enough. These days companies have to market and promote their solutions, activities,
A lot of businesses capitalize on seasonal marketing opportunities. There are always new events that people are encouraged to celebrate. Holidays and cultural events do provide opportunities to boost sales for big and small businesses alike. Given below are a list of advantages of seasonal marketing. 1) Driving traffic – To acquire
Companies in the travel industry often have to create attention-grabbing campaigns to inspire their target audience to make a big-ticket travel purchase. Fortunately, there have been plenty of great travel and travel PR marketing campaigns throughout the years which other companies in the travel industry can learn or take inspiration
Real estate companies understand the importance of having a company website, as well as a general presence across social media platforms. However, once those parts of a company’s brand have been established, it’s time to focus on all the other real estate branding features necessary for a business in that
Blogging can act as the cornerstone of a social media marketing strategy. This is a relatively stable hub for sharing detailed and important information with an audience. It is an effective way to amplify a brand’s voice and core values, and to build authority within a business niche. The more
SEO can be an important part of the PR strategy for a brand. The goal of SEO is to enable search engines to match relevant content to user search queries. It also returns the content of a business as high on the results page as possible, preferably on the first
By allowing app users to pay software makers directly for the software they use, legislators in South Korea have passed a new law that will effectively end the fat commissions that tech giants Apple and Google earn from app sales. This affects the business model with which these companies operate
Women’s empowerment means promoting women’s sense of self-worth, their capacity to make their own choices, and their right to influence social change for themselves and others. It is important to find out how women across different age groups perceive women’s empowerment and what type of messaging would resonate best with
