The pandemic has brought a lot of changes to people’s personal and professional lives, as well as businesses and industries. Businesses need to keep up with their customers’ buying habits, which seem to be evolving at an even faster pace than before. Thankfully, there is a scientific approach that can
Ever since smartphones entered the phone market in the previous decade, they have turned into a basic necessity, which has led to mobile marketing being one of the biggest marketing trends right now. Smartphones have become an essential way people communicate with the rest of the world, and more and
Amazon managed to go from a garage business to a worldwide corporation that sells pretty much everything, becoming the biggest name in the eCommerce industry worldwide. Jeff Bezos managed to achieve this with Amazon through a combination of hard work, innovation, vision, and marketing strategies. Whether a business is just
Analytics and data have become the core of digital PR, marketing, and advertising, which means having the right skills and proficiency in those skills on board leads to business growth and excellent marketing performance. Marketing leaders and their teams have to collect, track, analyze and apply the marketing data and
Entrepreneurs believe that their big ideas should be revolutionary to get to the success they first set out to achieve. Many of them believe that all they need is an idea that will change the world, but that’s not the case. These revolutionary ideas, such as the iPhone, or Facebook,
In marketing, most things are about content. Between content being in a brochure, billboard, social media, and the likes, it’s essentially turned into the company’s sales pitch, as long as it’s effective. And the best way to make content effective is through a strong content development plan. With this type
In-person marketing has been on a steep decline this year due to the pandemic, which means that most marketers have been putting even more pressure on digital marketing, and it’s the main component – email. However, not all email tactics are created equal, and some are certainly more effective than
Exceeding the $72 billion mark, the U.S. weight-loss industry has changed significantly, despite the fact that the number of dieters is falling considerably due to increased acceptance of different body sizes. With do-it-yourself plans being a favorite, an ever-larger number of consumers is turning to free diets and fitness apps.
Online dating has grown into a billion-dollar industry, with thousands of monthly searches for the keyword “Online dating.” With hundreds of companies running ads for the keyword “online dating,” comparing and contrasting marketing strategies provides marketing lessons for marketing pros. With leading online dating companies having impression shares exceeding 80%
In today’s fast-moving digital world, counting reactions and tracking sales is the easy part. Knowing what’s important to keep tabs on can be a challenge. At this year’s Content Marketing World Conference, which was virtual because of the pandemic, attendees were asked their opinions about what mattered and what should
