Although mobile messengers and chat applications have been exponentially growing in the past few years, email continues to be an essential part of everyone’s daily online life. Billions of people still use emails, and research shows that it will remain a major channel of communication, regardless of whether it’s for
In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results with their marketing strategies. Which means, it’s not important to just collect and track all of
If a brand was confident that it could achieve an open rate of nearly 100% with its customers through texting, why wouldn’t it leverage that resource? According to SMS provider Sendmode, 98% is the open rate for text messages. MailChimp reported an 18% open rate for emails. Yet, according to
COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much more equity and social change. An extensive survey this April and May by cultural marketing firm
The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was simple. PR dealt with the news media and marketing handled advertising. PR people were charged with
As more businesses strive to increase their presence online, there is a need for professionals to present their skills, services, accomplishments, and personality, all in one space. To present a brand professionally, professionals – whether they are vloggers, bloggers, photographers, or videographers – should have a well-presented document that explains
We asked some public relations and marketing pros, “What are some inspiring books on marketing or public relations? Classics?” Nick Swekosky, Founder of Market Metrics said: “Ogilvy On Advertising, Content Inc. by Joe Pullizi, and You Should Test That! by Chris Goward.” Ronn Torossian, CEO of 5WPR said, “The Tipping
The days when an advertisement could be made and refer to most of the target audience are gone. Especially since the need to interact with the customers became a great marketing tool. These days, the customers are all looking for customized and personalized marketing from their favorite brands. The consumers
What started as a novel idea by three PayPal employees in 2005 and an audience of 30,000 has since skyrocketed to two billion users worldwide today and become the second most popular social platform. Like many adolescents, YouTube has grown up somewhat and is trying out new things and directions.
We asked some marketers great books that inspire them and wanted to share them with our audience: Sonya Schwartz, the founder of Her Norm (https://hernorm.com) said, “Understanding marketing will help a website founder like me to plan effective strategies that will lead to the success of the business. Technology allows
