Village of Algonquin Seeks Marketing Firm

The Village of Algonquin is seeking a qualified Economic Development  firm to proactively market opportunities for business development in the Village in conjunction with Village staff. The consultant will work on behalf of the Village to identify the growing and emerging industry, office and retail sectors and attract businesses that have the greatest potential in Algonquin, or that fulfill an unmet need in the market.

The Village of Algonquin is a financially strong northwest suburb of Chicago near the urbanized fringe. Located partially in both Kane and McHenry Counties, Algonquin is located on the exciting Randall Road corridor, and has a population of just over 30,000 persons. Algonquin’s household median income is $99,873, and nearly 75% of its population is employed in white collar jobs. The Village has planned and set aside about 800 acres for business and industrial development, dubbed the “Algonquin Corporate Campus”.

Marketing the Algonquin Corporate Campus for employment growth is the main focus of this position. The Village’s vision is to create well-paying jobs that will support the continued growth of quality housing, high end retail, and other amenities for the community. With an average commute time of over 37 minutes, the Village also would like to provide its residents a broader variety of jobs closer to home.

Scope of Work:

Primary Goal: Create a line of marketing materials that is current and creates interest in Algonquin and its many positive attributes

• Advise Village on updates and information necessary to develop an updated Community Profile and other marketing documents and tools (both print and internet)
• Advise Village on updates and information necessary to update informational folders for the Algonquin Corporate Campus
• Evaluate presence at ICSC, AIRE or similar events and assist in coordinating efforts and assist in the preparation of marketing materials for such events
• Identify key advertising opportunities – Newspaper, radio, real estate journals, etc. and assist in the preparation of marketing strategies

Due Date:

August 4, 2017 to:

Village of Algonquin
Attn: Russell Farnum
Response to RFQ
2200 Harnish Drive
Algonquin, IL 60102

Among Chicago based firms is Walker-Sands and Zeno Group.