A story yesterday in the Irish Times may have gone unnoticed outside that emerald isle, but the implications for travelers should be made manifest. According to the news, Carlton Hotel Group allegedly attempted to skew TripAdvisor reviews in favor of the hotel groups offerings.
If you have been wondering just how bad the world economy is, a story from MSN Money about Wal-Mart becoming less “welcoming” may enlighten. According to the story, the US’s biggest private employer is shifting their greet staff to other chores. In a cost cutting effort to optimize efficiency, the company Sam Walton built may have become a tad less friendly.
Everything PR News tested a highly modified email marketing tool, eNewsletters.travel, just relaunched by Travel Media Applications. Our testing immediately keyed on the ease and effectiveness of the mail platform, but let’s take a look at some advantages and quirks of this very nice tool.
Social Media Tulsa is all set to kick off their #SMTULSA event March 15-16 at the Hyatt Regency downtown. This year’s keynote expert will be Liz Strauss, business strategist, product analyst, and master digital guru. Accompanying Liz at the conference will be leading SM evangelists and industry decision makers.
Kicking off 2012 with a big positive, Everything PR News had the opportunity to talk with one of the online world’s most influential leaders. Rick Rudman heads up the web’s most successful online marketing and PR software company Vocus. We took the opportunity to once again consult another visionary talent about the “now” and the future of the social web.
An article by Rebecca Smith, Medical Editor of The Telegraph shines light on food companies circumventing ad rules to target kids unhealthy products. According to Smith, companies such as Kellogg’s, Rowntree and even Cadbury have set up websites with games and videos targeting kids. And if engaging via the digital playground were not enough, social networking sites like Twitter and Facebook, even email, have been employed to get around government ad regulations.
Appscend is one of the few service providers that allow companies to create smartphone apps on a budget.
Let’s talk it to pieces. When Steve Jobs was alive, every tech blog on Earth covered his sweater changes. If not for stories of Facebook, Twitter, and 5,000 mobile apps the youngest demographic is starved for, TechCrunch and Mashable would be reduced to digital rags. There’s one thing for sure in tech land, the media is not fashioning the trend – or is it?
This holiday season, wouldn’t it be nice if every business that ever gave you the shaft got hammered with a lawsuit? Well, this was my
Damage control at its best. That’s all anyone can say about how Expedia has handled the TripAdvisor fake reviews issue. At least this is how most PR professionals would gauge the world’s biggest online travel entity’s efforts to stem the flow of negative press, and offset all other negatives in a potentially disastrous affair. According to the news, Expedia shareholders will vote their “conscience” on December 6th, on the TripAdvisor spin-off.
