IPRA Golden World Awards Launches Call for Entries
IPRA Golden World Awards is an event recognized by professionals worldwide, and winning such an award is definitely a great add to an agency or company’s record.
Author: EPR Staff
All Press Is Not Good Press – How About The Uses of Negative Advertising
Within the Public Relations arena, there is an oft-heard debate about if all press is good press – and opinions differ. Some say just spell my name right – and of course others would say ask Carnival Cruises, Tiger Woods or many others who have been slammed by the media if all press is good press.
Why “Hi There” in Emails Will NOT Get You Far
Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.
More Facebook Friends Equal Fewer Donations
A study published in August of 2012 says that people with larger numbers of Facebook friends tend not to spread the news about charities and causes. Study author Kimberley Scharf an economist at the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, says that people with lots of Facebook friends tend to count on others to tell them about opportunities for giving. This phenomenon has a name: “free-riding.”
What Is the Value of Your Facebook Fans?
Did you know that a BMW Facebook fan is valued at $1613? If you consider the official Facebook page of the company with 13,234,552 at the date of this report, the numbers are simply mind blowing.
Non-Profit Communications: Elie Hirschfeld, D.A.R.E & More
Not long ago, an LA Times article about the city’s Museum of Contemporary Art’s (MOCA) attempts to raise a sum of $100 million cited fundraising consultant as saying, “People like to give to excellence. It’s excellence, not need that generates big gifts.” But this is not necessarily the case. Many poorly run nonprofits generate the big donor bucks in spite of haphazard management and lackluster results.
Technology to Keep Prospects and Boost Returns
This article discusses retargeting & remarketing, among ways a business has the capability to stay in touch with prospects online such as Google Remarketing.
Facebook Strategies to Get “Likes” that Make You Look Like an Idiot
If you are aware of strategies to get Facebook likes that are more annoying than the ones mentioned in this article, please share them with us in the comments.
Jane Barandes to Co-Lead Weber Shandwick New York Digital Operations
Barandes is a true asset for the company, strengthening the human talent pool at Weber Shandwick Digital New York.
How Online Search Is Becoming More Like Offline Search
Brand reputation is playing a bigger role in the success of your website. Take your website traffic cue from offline search strategies.
