All of us in public relations who manage people are aware of the importance of connecting with people. Albeit, while all have different styles, the CEO of 5WPR, Ronn Torossian, in his usual outspoken manner wrote an interesting op-ed for FrontPage Magazine, the website of about the differences in personal styles between President Barack Obama and Fox News’ Roger Ailes.
Management consulting means helping companies and organizations improve performance, by making use of smart strategies and tactics to fix problems. The job of a business consultant is to attend negotiations and find sensible techniques to close deals without having to sacrifice the integrity of his client’s company. Every once in a while, consultants are obliged to make use of tricky negotiation methods to get things done. These strategies are not always the most ethical, because the goal is to sign a contract in your favor.
The 2013 AWC National Conference, Worth Every Penny, held October 18-19 in Springfield, IL. at Hilton Springfield, focuses on the need for communication specialists to
Negotiations are tough, and as we all know women react differently than men in these situations. Most of them admit that a determined male-negotiator makes them nervous, but things don’t have to be like this. Specialists from all over the world agree that women who manage to read others’ emotional states and fulfill their communicative expectations are excellent team leaders, better than empathy-enabled men.
Yahoo!’s new logo debuted, but failed to impress at large. Many fans described it as “all sorts of terrible” and “stuck in the 90’s.” What do you think?
You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.
Are you on Evernote? Perhaps you should be. Many people don’t know it, but there’s more to Evernote than simple note taking. In fact, Evernote
Content marketing gains momentum, being used by most companies more than traditional advertising. An infographic by Marketo reveals clear content marketing trends.
The last month of summer brought some important releases from various social media networks, and Twitter is no exception to this rule. In fact, this social network had a pretty busy month and made some important changes aimed at users and others aimed at companies, all with the purpose of luring more users to this network and to determine companies to invest in advertising.
Sometimes, the use of negative words in titles may increase negative consumer sentiment regarding your business. Prevent this by avoiding the use of negative words in your news.
