RFP, Public Relations, Marketing, Social Media and more!
Jeremy Pelofsky joined Ketchum’s Public and Corporate Affairs Practice as a vice president and media strategist, and he will serve to enhance the public affairs, media, issues and corporate counsel the company provides to its clients.
It takes a margarita to keep an employee happy, at least according to a recent press release by Weber Shandwick, that includes the popular drink as a benefit for employees in its Dallas offices.
Calysto Communications will launch new strategic partner program, Calysto’s ‘More than PR,’ to help clients accelerate marketing and overall business performance.
In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.
Worldwide famous smartphone game Angry Birds is now officially available on Samsung Smart TV’s. There were articles mentioning this huge step forward, but today we have the official confirmation as this tweet says, in Spanish “Hello, TV. Farewell, evil pigs.”
Exciting times lay ahead for French/West/Vaughn (FWV), as the southeast’s leading PR agency strengthens its dynamic team with no less than six new faces through the door this month. As part of its workforce reshuffle, FWV also announced four internal staff promotions.
There once was a time, when a business hoping to engage in a number of marketing or PR-related disciplines, had to recruit a raft of agencies or in-house experts to manage their campaigns. Siloed by guarded professionals or black-box technology, that either couldn’t or wouldn’t talk to each other, the practices (and very often the results) were shrouded in secrecy, bluff and jargon. This made life difficult for business hoping to capitalize on what were never truly seamless activities.
No social network remains untouched by brands and marketers. Newest kid on the block Pinterest is no exception as it just got more business oriented when Group M Next signed a deal with Curalate, an analytics platform that uses image-recognition technology, to provide data about what works and how on the social network.
Why write a book that no one will read? Your book may have been a labor of love, but there’s no reason why applying PR strategies to foster audience engagement and book sales has to be exhausting. In fact, when you focus on being an effective PR strategist the “doing” feels less forced. New York Times Bestselling author, Marianne Williamson, says, “We don’t need to do lists, we need to be lists.” Here, we’ve provided 7 “to be” strategies for establishing a successful brand and online presence as a book author.
Harnessing Acxiom data, quadrantONE products – PRIME, TRIO and MONTAGE – comprise a suite of targeted ad solutions that offer marketers audience information and actionable insights to improve a campaign’s ROI.
