We-Vibe III is not the only Standard Innovation Corporation product that will be promoted by Ogilvy. There will be PR strategies in place for other popular pleasure products including Touch, Tango and Salsa.
The partnership will be leveraged to launch its mobile platform that combines geo-targeted coupons and savings with electronic reward programs and payment processing.
R&R Insurance Services, Inc., has named Stephanie Katzfey Creative Marketing Specialist. Katzfey will be responsible for the creation and execution of both traditional and digital marketing functions.
Bangalore-based Jade Magnet Online, an online crowdsourcing marketplace for media and creative services, will enter the West Asia market with Mixilion, a 60/40 Qatar-based joint venture.
KING 5 debuted TV traffic reporting integrated with live social media updates using Radiate Media’s CommuteVantage CONNECT, a new traffic-reporting tool that combines live Twitter activity with on-air broadcasts. KING 5 is part of Belo Corp., operating 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV and reach over 14 percent of U.S. households with television.
Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest’s other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.
In two separate transactions, Publicis Groupe has acquired 51% of the shares of the BBH network, in which Publicis Groupe has already held a 49% stake, and 100% of the shares of NEOGAMA/BBH in Brazil.
Social media platforms are used for different purposes by people in different regions, and a new report shows that Australians use Twitter to receive ‘insider information’ from friends, brands and celebrities and are not really influenced by deals and promotions.
Symphony Advanced Media (SAM), has incorporated the impact of traditional advertising such as print, television, radio and outdoor on social media activity surrounding a brand for enhanced media performance analysis.
In news from the travel industry, leading news publication TravelDailyNews has launched their Asia-Pacific outlet targeting travel professionals worldwide. A move to further expand on the media companies already extensive industry coverage, the launch of the new portal seems particularly valid given the overall lack of news penetration in the region.
