Amazon’s Kindle Fire Laughs at the Competition
Amazon has a pretty simple formula for its business: do things other people do, only better. Its new Kindle Fire is further proof of that. Plenty of shops have sold books over the years,...
Author: EPR Staff
The Analytics of Public Relations
Using analytics in your PR firm can help you achieve three important goals. First, it can create accountability. Then, you will be able to make data-driven decisions. And finally, you get meaningful reporting for management, shareholders, and potential clients.
Soma, a Huxley Update
What is there left to say after Aldous Huxley and Chris Hedges in ‘Empire of Illusion’ and Neil Postman in ‘Amusing Ourselves to Death’, after they have predicted and described the present and extrapolated our futures?
Book Review: For Immediate Release
5WPR’s Ronn Torossian’s new book For Immediate Release, is available for pre-order. Everything PR News gives and advanced review of what will become a desk reference for 21st Century PR professionals and business execs. Torossian proves he is, truly, a self-sharpening surgical tool for communications.
Doing Business in the US: Bad PR News for States
States can have bad PR news hit them too. A story in the Chicago Tribune reveals just how bad doing business in some US states can be. What could be worse PR than that in a depressed economy?
The Future of Advertising Lies in Smartphones
A recent study by Market Authority, Inc found that nearly 6 out of 10 SmartPhone owners look for a business without knowing the specific name; and that they look for businesses by categories, or niches, more than 55% of the time.
Netflix Apologizes, Announces DVD Service Name Change
I hate to beat a dead horse, but Netflix has again made headlines, this time with a service-wide email that Co-founder and CEO Reed Hastings sent this morning. The first line of the email...
Netflix Expects a Million Fewer Subscribers in Coming Months
This is not some earth-shattering revelation, but Netflix has now publicly confirmed that it expects at least a million subscribers to jump ship over the coming months. The movie streaming/rental company revealed these projections...
Miss Universe: The PR of Beauty
Not every candidate has a Trump empire to support and promote her after the pageant. For some, lack of PR is also the end of the road.
Slavery: The Game, a Hoax That Hurts
A trailer recently emerged on YouTube that promises the release of a new game called “Slavery: The Game.” In it, the gamer plays a slave trader who buys, exploits, and even “disciplines” slaves, all...
