Marketing

SEO Essentials for Brands

SEO, or Search Engine Optimization, is a crucial aspect of digital marketing that helps companies improve their online visibility and attract organic traffic from search engines. Before investing in SEO, it’s important for companies to understand some fundamental concepts and strategies to maximize the effectiveness of their efforts. Keyword research Keyword

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Using Consumer Reviews and Influencer Marketing to Boost PR

How to Create a Relatable Brand for Consumers

A relatable brand is crucial for connecting with a target audience and building lasting relationships. It resonates with consumers, evokes emotions, and establishes trust and authenticity. Understanding the target audience Understanding the target audience is essential for creating a relatable brand. Conduct market research, analyze demographics, psychographics, and behavior patterns. Gain insights

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VDH blue SQUARE

VIRGINIA DEPARTMENT OF HEALTH OFFICE OF PROCUREMENT AND GENERAL SERVICES REQUEST FOR PROPOSAL (RFP) # VDH-23-525-0321 MARKETING AND COMMUNICATION SERVICES

Close Date: August 10, 2023 PURPOSE The Virginia Department of Health, an agency of the Commonwealth of Virginia, is issuing this Request for Proposals (RFP) to solicit sealed proposals for the purchase of consultant services related to VDH’s marketing and communications needs across a variety of public health issues. It

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email marketing

Effective Strategies to Generate Email Subscribers

Email lists are valuable assets in digital marketing. To effectively reach a target audience, a company must first build a high-quality email list. But some techniques for generating email leads can actually turn off consumers and drive them away. However, there are strategies companies can use to increase email leads

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Color Formulas

Color Formulas in Branding

Companies use brand color formulas to create a cohesive visual identity that resonates with their target audience and strengthens brand recognition. These formulas consist of previously defined color codes. There are several different color formulas available to companies to achieve success. It’s crucial for companies to make intentional choices that

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5 Tips to Deal with Global E commerce Digital Marketing Challenges

How to Do Market Research: Steps & Examples

Market research is a crucial process that businesses undertake to gather information about their target market, customers, competitors, and industry trends. It helps companies make informed decisions, identify opportunities, and develop effective marketing strategies.  Why is market research important? Market research is crucial for businesses to gain insights into customer

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color wheel

The Importance of a Color Palette for Branding

Brand colors are crucial in shaping how people a brand is viewed by consumers. Research indicates that color plays a significant role in up to 80% of initial product evaluations. Coca-Cola and McDonald’s are prime examples of this. Their logos—the yellow arches and curved white letters—are instantly recognizable. These brands

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