TikTok Marketing and Brand Marketing
TikTok is a phenomenon – and brands are clamoring with how to market on Tiktok and reach consumers on this vital platform. Many different thoughts on how to succeed on marketing on TikTok and...
Category: Marketing
Interview with Purplegator President Bob Bentz
Today, an interview with Bob Bentz, President of Purplegator. Q: Thanks for taking the time to participate in our interview today Bob. I see that you have an interesting background and we are pleased...
Growth Marketing – A New Breed for New Times
As implied in part of a quote by popular American fantasy novelist Brandon Sanderson, some traditions may come and go. It goes, “But merely being tradition does not make something worthy.” The quote could...
SEO And PR Intersection
One of the most important advantages that a business can have when it comes to public relations is SEO. Because the goal of PR is to provide relevant and valuable information to the people...
Email Is Still Vital
For marketers, email is vital and will continue to be even more so in the future due to the increased use of social media since the pandemic. What’s changed is how CMOs need to...
Personalized Emails for Marketing Success
Although mobile messengers and chat applications have been exponentially growing in the past few years, email continues to be an essential part of everyone’s daily online life. Billions of people still use emails, and...
Marketers Must Know Analytics
In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results...
Message Me
If a brand was confident that it could achieve an open rate of nearly 100% with its customers through texting, why wouldn’t it leverage that resource? According to SMS provider Sendmode, 98% is the...
What Brands Can Learn from the Arts
COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much...
What’s the Difference Between Public Relations and Marketing?
The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was...
