A key part of any promotional strategy is audience segmentation: when the businesses divide the overall target audience into actionable and well-defined segments, or smaller groups. Those groups thus share some common characteristics such as their demand, needs, or expectations from the business. When a company knows its overall target
There are plenty of ways that companies can analyze and measure their traffic to understand their website performance. While Google Analytics is the most common choice for many companies, it’s just one of the many other available tools that are helpful for understanding those numbers and getting to the bottom
Most marketers these days are very busy people, and although they might know which tasks they need to automate to free up some time, it still takes time to set up the automation process itself. Fortunately, that’s not always the case, and with the multitude of automation tools that are
With the process of advertising being revolutionized and reinvented, architecture firms are also using new strategies. With the help of online marketing, architecture firms can reach prospective clients. Digital channels provide cost effective solutions for client engagement and can be ideal for communicating what makes a firm stand out. For
Most email marketing efforts are all about the numbers, which is why plenty of marketers avoid removing any email addresses from their subscriber lists. However, before a company even gets to the point of removing emails from an email list, it should have an established list of email subscribers in
Over the last few years, PR efforts and SEO have come together through link building, which is a great way for companies to get genuine backlinks from authoritative websites. When outlets have big audiences they tend to become picky about what they’re going to publish, which means companies must have
Without a sound plan and strategy, companies won’t be able to know what they’re trying to do with their marketing efforts. That’s why the first step in creating any sort of marketing campaign is to create a plan and a strategy that encompasses the following five basic steps. Goals and
Like many others around the world, healthcare professionals have also been greatly affected by the changes in remote work that were brought on by the global pandemic. As more people are becoming used to working remotely and communicating in the digital sphere, plenty of MedTech companies have also realized how
As another end to a stressful year is approaching, and the world is still trying to navigate the impact of the global pandemic and its constant shifts in consumer behavior and values, one of the industries that has successfully persisted throughout all of that has been the wellness industry. While
Not every company has a big budget to spend on promotion and marketing in its early stages, but that doesn’t mean there aren’t some very effective ways to get a company’s name out there and in front of its consumers. Although years ago, before the Internet, more small businesses had
