RFP, Public Relations, Marketing, Social Media and more!
“Feedback is from Customers. Critiques are from your Peers.” This is one of the first things you’ll be reading when accessing Hunie, a newly launched social network with an interesting focus: designers have their...
The online learning division of Mediabistro, WebMediaBrands, announced today the launch of a Master Certificate in Social Media Marketing. This online program aims to help digital marketers earn credentials through this educational program.
WPM announced a new version of its social media intelligence software which offers better insights into what consumers share in their communities and into what the competition does. The company considers that social/new media...
The multi-platform news and information company USA TODAY was named by Mobile Marketer as Mobile Publisher of the Year. This is an acknowledgement of the company’s ongoing investment in the digital and mobile space and its content and media strategy. The Mobile Marketer Awards are granted yearly to companies with important results in this field and outstanding work in the mobile environment.
Your next week’s posts are scheduled on HootSuite, and your ads average less than 20 cents per click. Everyday you post new, engaging content on your pages, but only 1 person ‘likes’ it all (probably a co-worker or your mom). And, your blog or media site is loaded with good tips, but when you post links to it no one seems to notice, you’re doing everything by the book, so what is the problem? It’s time to take a step back, take a moment to see if you’re covering these 5 aspects of eye-catching content.
There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research reveals. During December 2012, the company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Customers were invited to join a multi-answer survey, and at the end of the month SocialVibe had 562 completed interviews.
ABC, CBS, NBC, FOX and CW are the first to adopt a new ad platform launched by ConnecTV, a social network for TV fans. ConnecTV’s Ad Sync Network is positioned as the television industry’s first-ever fully synchronized advertising network and allows brands to synchronize a companion experience with their TV spots. This new solutions allows viewers to buy what they see, get promotional offers, enter contests, find the nearest store, receive marketing alerts, watch related product videos, schedule viewing reminders and more.
Scott Public Relations (SPR), an agency with over 20 years of experience in the market, announced today that it has published a new whitepaper which offers expert insight into the integrative, new age of B2B PR and marketing strategies. “The Push/Pull Marketing Program: Proven Results for Today’s B2B Online & Social Media Driven Markets” provides tactics which can help companies improve brand recognition and thought leadership, thus driving sales.
For many small business owners, email marketing presents a bit of a chicken and egg quandary. What comes first – a decent sized email list or your first campaigns?
Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that budget is their number one challenge, as an August 2012 study by Demandbase and Ziff Davis shows.
