When American fantasy writer Brandon Sanderson said, “What was the point of a little voice? Weren’t voices for being heard?,” he may not have had voice technology like Google Assistant in mind, which this year has already been installed in over a billion devices and climbing. But his quote sure
Marketing is more than most people think it is. There are so many ways to present a campaign or a brand in the marketing world that it can be hard to decide which one is best. Some traditional marketing mediums include print, radio, television and direct mail. Online mediums can
Big brands and corporations are long past the point of realizing that they need to invest in personalization and personalized campaigns. Considering the fact that society has moved on from turning into cable TV to Netflix and Spotify instead of the radio, the public craves curated content that largely fits
Out of seven different topics, privacy and authenticity emerged as growing concerns among people polled this July by Merkle’s global performance marketing agency. Why do these matter? They matter because consumer attitudes have been evolving in large part because of the pandemic. The privacy issue is perplexing because much attention
Trying to determine the right buyer personas can be as challenging as celebrity judges trying to determine who the masked singer is. That popular Fox Network show thrives on keeping everyone guessing. However, that’s not a good place for marketers to be in. As diverse as the two may be,
The pandemic negatively affected businesses, both large and small. Many shuttered their stores, some permanently. One of the positive things that came out of this was a call from many consumers and organizations to shop and support locally. Cited as reasons to support local merchants was the fact that they
These days, practically anyone can become a content creator, which has significantly lowered the barrier to entry, thus making quality content more difficult to find or reach the right people. In the past, all companies had to do was create ads and issue press releases to be able to get
We’re currently living during a time where every marketing strategy can make or break a company, which means even when marketing isn’t the most important thing for the business, it’s important to have some affordable strategies for the business. Fortunately, several marketing strategies are both affordable and scalable, which means
When the 16th annual Content Marketing Awards for 2020 were announced in October, it predictably generated a wave of excitement for the winners but also raised questions about the future of content because of the pandemic. Enter TURN ON – Das Saturn Magazin, winner of not just CMI’s Project of
“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was,” said Joseph Hall, 16th-century British bishop and writer. In today’s world of social media where just about everyone is a reporter and critic, it’s difficult for brands
