Canned sardines and tuna are not considered to be particularly cool. This changed with Fishwife, a company that sells tinned fish that is healthy, tasty, sustainable, and quirkily packaged. Caroline Goldfarb and Becca Millstein came across the idea to start a canned fish and seafood company during the pandemic. The
Companies that are looking to create landing pages that are more successful than their competitors need to look at what those competitors are doing first. By utilising competitor analysis, companies can learn the strong points or weaknesses that their market competitors have utilised, and then improve their own conversion rates.
According to studies, last year the big data analytics market was worth over $200 billion, and it’s expected to grow to $500 billion by the end of the decade. Measuring, analyzing, and applying data to a company’s marketing campaigns is what data analytics entails. However, the first step in data
When customers are looking to make a purchase, they tend to do a lot of research beforehand, to ensure that they are making the right purchasing decision. Customers are checking companies’ competitors and figuring out which purchasing decision will work best for them. That’s why in order to improve their
Developing, creating, publishing, and distributing content takes a lot of time, planning, and overall effort. This is especially true when companies aren’t sure of which type of content to use to keep their target audience engaged. There are many different types of content that companies can develop and use, but
All consumers want to connect with local businesses, and according to Google itself, searches that include the “near me” keywords have increased by 500% each year. Additionally, over 80% of customers have used Google to search for more information on local businesses in the last year. That means companies that
Marketing professionals that want to become more successful need to develop a strong set of skills, both soft and technical. These days, having the right set of skills and being creative isn’t quite enough to stay competitive in the marketing industry. Additionally, with the constant evolution of various marketing tools
Many brands and corporations have started listening to the demands from consumers about representation, which is why they’ve started prioritizing inclusion when developing video content. Last year alone, diversity searches for digital content with an authentic representation of communities on the basis of race, size, age, ability, and sexuality have
Diversity, equity, and inclusion (DEI) have become key components of effective video content marketing campaigns. According to research from Facebook, over 60% of audiences around the world have stated that they’d like to see more diversity from the brands they follow. However, diversity isn’t a thing that companies can simply
Quora is a website that deals primarily with questions and answers. It has undergone tremendous growth since its early days and now has 190 million active users. As a platform, Quora can present good marketing opportunities to brands. As Quora provides answers to questions on a wide variety of topics,
