Influencer Marketing Boom
The influencer market is on an upward trajectory when it comes to growth, both in terms of financial and in popularity. At the simplest level, influencer marketing is broadcasting a brand’s message through creators...
Category: Marketing
Public Relations and SEO for Excellent Marketing Strategies
Plenty of businesses have managed to master all of the details and intricacies of public relations, as well as marketing, especially organizations that have multiple locations. Of course, there are useful strategies that have...
Careers in Digital Marketing: Community Managers
A career in digital marketing or digital PR is a rewarding experience for many, and is well-suited to individuals from a range of backgrounds with a keen eye for online communications. One role often discussed is...
PR & Adtech: Marketing for Marketers
Over the past few years, technologies in the advertising space have exploded into the marketing space. Now, mind-blowing technology platforms automate and deliver highly-targeted advertising. This has been at the expense of conventional means,...
Campaign Optimization Is Every CMO’s Wish
Maximizing every asset available to get the most out of a marketing or digital PR campaign is the wish for all CMOs. The reality is that not every wish is granted because of inadequacies...
Political Direct Mail Tips: Q&A with Ashley Jorgensen of Mailing.com
Interview with Ashley Jorgensen, Marketing Director at mailing.com, Website: https://www.mailing.com, https://www.linkedin.com/in/ashleyjorgensen/ Why should direct mail be part of a candidate’s outreach strategy? Direct mail is the unsung hero of creating voter engagement. In the 2018 election cycle, a...
How Firms Are Using Digital Marketing During Pandemic
Across the country, stay-at-home orders have been combined with sweeping mandates for the temporary closure of all “non-essential” businesses, such sports stadiums, restaurants, bars and barber shops. Unfortunately, despite these trying times, earning revenue...
How Podcasting and SEO Intersect
Did you know there are more than 2 million podcasts on the web today? It’s evident, podcasts are here to stay and any online marketer should consider starting one. If you have a podcast...
Big Brands Announce Facebook Boycott
Social media giant Facebook has been getting bad news ever since some of the company’s key employees went public with their frustration over the company’s policy against censoring comments on the platform. At the...
Without Loyalty, You Won’t Accomplish Anything
That quote from controversial rapper and singer YoungBoy Never Broke Again sums it up for today’s marketers wanting to know everything they need about customer engagement and loyalty. Yet, according to private discount network...
