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Are sponsored social mentions more effective than traditional ads? This is a matter of debate. Generally speaking, it all depends on the purpose. Traditional ads have a more powerful subliminal effect, while sponsored social mentions bring immediate results.
Brightline Interactive announced the debut of Social Booth’s new social media capabilities via its Social Center, a series of iPad kiosks, at this year’s SXSW Conference in Austin, Texas.
ROI is not used as much as thought – or preached – in establishing marketing budgets, this is the interesting conclusion of a recent study.
A look at PR stunts by Everything PR contributor Thorpe Breaks: PR stunts are the one thing celebrities and brands rely on to get them those extra column inches.
It might be free to use but that hasn’t stopped the developers of the hugely popular Instagram photo sharing app reaping the rewards. With users being picked up faster than it takes to snap a photo, the company behind the app has just received funding to the tune of $40 million, shooting its total value up to a massive $500 million. Not bad for a startup.
Famous social network Facebook announced that it introducing interest lists, thus enabling all of its users to better receive and organize information from fields of interest.
This year’s edition of PR News’ PR Measurement Conference will recognize the efforts of leading PR measurement experts and reward them by inducting them into its Measurement Hall of Fame.
AffClicks has recently announced the official launch of a public beta of their web analytics app. The app can be used for network commission aggregation; PPC bid management, ROI analysis and even SEO.
ClickDimensions has recently announced important upgrades to its email marketing and marketing automation solution for Microsoft Dynamics CRM.
GoGo Cast has recently released a micro-targeting advertising solution called GoGoMobile, designed to improve ROI by delivering offers to consumers, when and where the shopper wants them.
