Many companies already understand the ramifications of duplicate content on their websites, with search engines punishing pages that have duplicate content, even if it’s just a duplicate title or phrase. It might seem like duplicate content is a terrible SEO mistake, but that’s not quite the case. What duplicate content
The Board of Directors of an organization have usually been the fiduciary decision-makers. However, sometimes boards have sought to extend their influence. It is becoming clearer that the amount of revenue generated by a company depends on a number of factors, with marketing being an important one. This means that
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As women learn to assert themselves, brands are realizing that they need to respect individuality and subvert tired tropes. The importance of gender equality for the public is rising. To depict the strength of women, Super Bowl ads, which have historically been criticized for being sexist, have more recently reflected
The process of optimizing a company’s website in order to increase the rate of customers completing a specific action on it is referred to as conversion rate optimization (CRO). Most of the time the desired specific action is a sale, but it doesn’t always have to be that. Desired actions
There are plenty of things that companies can do that can directly benefit their rankings on search engine results pages. Between using the right keywords, adding alt text to images, using different types of content, and using the right website structure, there are plenty of strategies that can improve SEO
Every year one of the biggest sporting events of the season, the Super Bowl, teaches people a lot about competition, but that doesn’t mean this lesson is only taught on the football field. Some of the biggest competitive face-offs during the game actually end up happening during commercial breaks. Although
Search engines are constantly improving and updating, which means companies have to constantly change their SEO strategies. However, when companies are able to use the right SEO tactics on their websites, they’re able to improve their rankings in search engine results pages (SERPs). When they use the right tactics, they
There are plenty of benefits to logical website structure, though it takes careful thought and lots of time to decide how to structure a page. There are different types of website structures that companies can use to organize the information on their pages. One of the top reasons why many
Most marketers understand that email marketing is a very important element of any company’s success. However, texting has recently surged in popularity and turned into another way that companies can achieve success. A majority of marketers have noted an increase in revenue from their SMS marketing efforts. Businesses that are
